Viewpoints Technology Platform Adds Facebook "Like" Button to Social Commerce Platform

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Consumers Can Automatically Share Reviews and Other Product Feedback They “Like” with Their Facebook Friends; Extends Brands’ Positive Word of Mouth Across the Social Web

The Facebook 'Like' Button is another way for Viewpoints to establish tighter connections between the Viewpoints Technology Platform and the larger social Web to help our partners extend the value of the product feedback their customers are contributing

Viewpoints Network, a social technology and media company, today announced the integration of the new Facebook “Like” Button into the Viewpoints Technology Platform (VTP), a hosted Social Commerce technology solution for leading brands, retailers and media companies. The “Like” Button enables consumers on VTP partner communities and Viewpoints.com to click a button and automatically share reviews, discussions, ideas, blog posts and buying guides with their friends and connections on Facebook. For brands, the addition of the Facebook “Like” feature is a simple yet powerful solution to amplify conversations about their products and extend the value of the rich user-generated content from their online community.

“The Facebook ‘Like’ Button is another way for Viewpoints to establish tighter connections between the Viewpoints Technology Platform and the larger social Web to help our partners extend the value of the product feedback their customers are contributing,” said Matt Moog, President & CEO of Viewpoints Network. “And, Viewpoints is the only provider of product feedback technology tied to a persistent social profile that can be linked to their third party social networking accounts.”

As part of the new feature, when a consumer "likes" an item on a VTP-hosted site, that information is fed directly into the user’s Facebook account and automatically appears on his or her Facebook Wall and on their friends’ news feeds. All consumer “likes” on VTP sites include a direct link back to the specific item, enabling friends and family in the user’s network to read the entire review, discussion, post or idea and better engage with the brand. In contrast, other providers offer only links to general product pages.

“The Facebook ‘Like’ Button is an easy way for consumers to share product feedback with the people who trust them the most so that they can ultimately make smarter, more informed purchases,” added Moog.

In addition to the one-click convenience of the Facebook “Like” Button feature, Viewpoints recently announced that it allows consumers to link their existing Facebook and Twitter accounts to their VTP user profiles and automatically share their product reviews as status updates on the popular social networking sites.

The VTP Solution
The Viewpoints Technology Platform is a hosted technology service that helps leading retailers, brands and media companies achieve measurable business results by improving conversion, increasing organic traffic, acquiring actionable insights, and enabling and amplifying customer advocacy. The VTP combines Ratings, Discussions, Blogs, Ideas, and Questions, along with common social capabilities, search optimization, reporting, moderation and other administrative capabilities, in one seamless, fully integrated platform. The VTP’s core content modules are tied together with a rich Social Profile and Social Loyalty Engine that are unmatched by other platforms in the market.

About Viewpoints Network
Viewpoints Network is a social technology and media company based in Chicago. The company operates two businesses: The Viewpoints Technology Platform, a hosted technology service for user reviews and social engagement, and Viewpoints.com a leading user reviews and advice website. With both businesses, Viewpoints helps to drive the Triple Bottom Line of Social Commerce – sales, customer insights and customer advocacy.

Visit http://viewpointsnetwork.com to learn more about Viewpoints Network.

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Melissa Lederer
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