VINDICO Expands Team with Two Key New Hires to Meet Growing Demand

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Video ad management platform taps top account execs from PointRoll and Telemetry

Today, VINDICO – the first ad management platform dedicated exclusively to video –announces the appointment of two new key hires to its sales team. As VINDICO continues to grow, the company has expanded its team to include Kristy Haskett as account executive and Timothy Rodriguez as account services representative.

Kristy Haskett joins VINDICO from PointRoll, where she served as an account executive working with Ford Motor Company. Haskett was a key player in helping Ford execute their first mobile and video campaigns. Previously, Haskett was at Starcom MediaVest Group working with Tide on its first Super Bowl commercial, “Talking Stain.” Haskett is based in Chicago and will focus on the Midwest market.

Prior to VINDICO, Timothy Rodriguez was the Commercial Manager, North America at Telemetry, where he managed the relationships between Telemetry and Verizon Wireless, MARS, and Carnival Cruise Lines. Earlier in his career, Rodriguez worked as the ad operations manager at MEC for five years, overseeing accounts such as Macy’s, Campbell’s, Michelin, Xerox, Colgate, and Energizer Holdings.

Haskett and Rodriguez come to VINDICO at an important time in the company’s development. VINDICO currently delivers one third of all online video ads in the United States and provides video advertising management solutions to over 200 brands through their leading agency groups such as GroupM, Havas, IPG, Publicis and Omnicom.

"As more advertisers enter the video ad space, our position as leaders in the market continues to attract the top talent in the industry." said Jes Santoro, senior vice president of sales for VINDICO. "We are thrilled to have Kristy and Tim bring their tremendous expertise and experience to our team as we continue to expand our agency customer base and our publisher partners."

VINDICO is the first ad management platform dedicated exclusively to video and sits at the center of the digital video ad eco-system, delivering more than one-third of all digital video ads. VINDICO’s video ad management platform gives brands and agencies a single solution to serve, track and measure all of their digital video ad activity. Since 2006, VINDICO has been the gold standard in digital video platforms and works with top media agencies and their clients. Through continued technology innovation, VINDICO also helps companies increase engagement with interactive video ad units for their customers which boost the results of their investments. For more information, please visit and follow us on Twitter at @vindico_group.

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Melody Serafino
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