VINDICO and VivaKi Grow Strategic Partnership in Multi-Year Deal

Share Article

VivaKi Taps VINDICO’s Leading Video Technology Platform as Preferred Partner

VINDICO, the first ad management platform for video, announced today the company is expanding its longtime partnership with VivaKi, a division of Publicis Groupe. The multi-year deal allows Publicis Groupe agencies to utilize the full VINDICO product suite for all of their brand advertisers’ digital video ad initiatives.

Since 2010, VINDICO has collaborated with VivaKi after being selected as the preferred video technology partner to power a global, market-wide research initiative, The Pool. Together, VINDICO and VivaKi formed The Rising Tide Co-Op to build a new, choice-based online video ad model, ASq. The model, which is currently in its third year has powered 220 campaigns for 43 clients. This alliance to provide services and technologies, including ad serving, tracking, and market-leading real-time analytics to their clients, is now expanding to include interactive units, targeting and verification. VivaKi agencies can also now take advantage of VINDICO’s demo-verification partnerships with Nielsen and comScore on any digital video campaign.

“Our goal is to help advertisers tell their best story to the right audience anywhere online,” said Matt Timothy, President of VINDICO. “As major TV advertisers increasingly turn to the medium of digital video, it is critical that we provide them with a consistent, effective and trusted way to track their online spend. By working with VivaKi, together we are bringing more transparency to the online video ecosystem.”

“Online video provides tremendous opportunities for storytelling, and brand advertisers see the power it can have in reaching consumers,” added VivaKi’s EVP of Partnerships Sean Kegelman. “VINDICO created the ‘gold standard’ for tracking and analytics in digital video, and they are now helping us get to the next level. Advertisers will benefit from their leadership.”

VINDICO delivers one third of all digital video ads in the United States. The company provides video advertising management solutions to over 200 brands through their leading agency groups such as GroupM, Havas, IPG, Publicis and Omnicom. The VINDICO solution reduces complexity for advertisers by providing an efficient and reliable way to serve video ads across multiple publishers and networks.

###

About VINDICO
VINDICO is the first ad management platform dedicated exclusively to video and sits at the center of the digital video ad eco-system, delivering more than one-third of all digital video ads. VINDICO’s video ad management platform gives brands and agencies a single solution to serve, track and measure all of their digital video ad activity. Since 2006, VINDICO has been the gold standard in digital video platforms and works with top media agencies and their clients. Through continued technology innovation, VINDICO also helps companies increase engagement with interactive video ad units for their customers which boost the results of their investments. For more information, please visit http://www.vindicogroup.com and follow us on Twitter at @vindico_group.

About VivaKi
VivaKi is part of Publicis Groupe, the world’s third largest communications group. VivaKi aggregates the marketplace influence of four autonomous brands, including two global media agency networks: ZenithOptimedia and Starcom MediaVest Group; and two leading digital marketing agencies: Digitas and Razorfish. On behalf of its agency brands and their clients, VivaKi faces the market to help identify and build technology, message distribution, audience aggregation and content solutions for the future. Sitting at the core of VivaKi is the VivaKi Nerve Center, which serves as a think tank, R&D center and testing ground to activate new pathways for clients to connect with consumers in an increasingly digital world. VivaKi also includes a Talent & Transformation Practice, which leverages the scale of the VivaKi brands to develop and deliver tools and approaches designed to attract, develop, train, motivate and reward the world's best people. http://www.vivaki.com

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Melody Serafino

(646) 833-0206
Email >
Visit website