Vinfolio Solicits Consumer Wine Tasting Notes

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Announces Upcoming Launch of New VinCellar Application

One thing they have told us repeatedly is that they also want to view and share wine recommendations with their friends and other collectors.

While professional critics' reviews are relied upon by many wine collectors, for others, it is often what their peers say about wine that influences their drinking and buying decisions. Looking to harness the growth of personal tasting notes among consumers, Vinfolio, an online wine retailer and collector services company, is offering wine enthusiasts of all levels credit toward purchases in the Vinfolio wine store in exchange for their written tasting notes. Tasting notes will be a key component in Vinfolio's planned early 2008 relaunch of VinCellar, its free online cellar management application, giving users access to both peer and professional reviews in one convenient place.

"Our users love VinCellar because it allows them to view and manage their collection with ease and from anywhere in the world," says Vinfolio founder and CEO, Stephen Bachmann. "One thing they have told us repeatedly is that they also want to view and share wine recommendations with their friends and other collectors." Wine enthusiasts with personal tasting notes will be able to submit their reviews and notes now through the beta launch of the VinCellar, slated for the first quarter. Detailed information and a demo is available at:

VinCellar has attracted tens of thousands of wine collectors and enthusiasts since its initial release in November 2004. Users enjoy a broad range of easy-to-use tools essential to managing their collection, including professional scores, drink date recommendations and valuation based on either retail or auction prices. Additionally, users with subscriptions to Stephen Tanzer's International Wine Cellar, Allen Meadows Burghound and Roy Hersch's For the Love of Port, are able to seamlessly integrate their full-text reviews into their VinCellar accounts. The new version of VinCellar adds a community component that allows users to share tasting notes and favorite wines both within the VinCellar community and through Facebook.

About Vinfolio, Inc.

Based in San Francisco, Vinfolio ( sells fine wine and services to wine collectors and enthusiasts. Its guiding principle is "Fine wine, finer service," demonstrating Vinfolio's unparalleled level of personalized customer service and collector services. From an extensive selection of over 2,700 wines to VinCellarâ„¢, its free online cellar management software, to collector services (including on-site inventorying and full-service storage), Vinfolio delivers "Fine wine, finer service". Vinfolio was founded in 2003 by CEO Stephen J. Bachmann, who incorporated his expertise in technology and finance with his passion for wine.


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