Virgin Games Moves Affiliate Business into dgm

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Virgin Games, the leading on-line games portal has exclusively appointed dgmAffiliates to its consolidated affiliate marketing business after a 4 way pitch process. Virgin Games, winner of the 2008 A4U Award for the Best Casino and Gaming Affiliate Program, has consolidated its three gaming brands, Virgin Casino, Virgin Poker, and Virgin Bingo into dgmAffiliates. dgm secured the Virgin Games business after being selected as the most complimentary affiliate network to work alongside Virgin Games own in house network.

dgm have worked hard to develop our consultative approach and keep our customers needs at the forefront of our development. The Virgin Games win is testament to how far we have come this year. We are thrilled that Virgin Games recognised this and have given dgm the opportunity to work with them.

Virgin Games, the leading on-line games portal has exclusively appointed dgmAffiliates to its consolidated affiliate marketing business after a 4 way pitch process.

Virgin Games, winner of the 2008 A4U Award for the Best Casino and Gaming Affiliate Program, has consolidated its three gaming brands, Virgin Casino, Virgin Poker, and Virgin Bingo into dgmAffiliates. dgm secured the Virgin Games business after being selected as the most complimentary affiliate network to work alongside Virgin Games own in house network.

The win came about after a competitive pitch process, with the UK largest affiliate networks being invited to pitch. It was dgm's consultative approach and the designation of dedicated account team to coordinate activity across the three Virgin brands that secured the win.

Pierrick Leveque, Head of Affiliates at Virgin Games, said "We are looking forward to a rewarding 3-ways partnership between Virgin Games, the dgm affiliate network and their publishers. Virgin Games' CPA offer on dgm will be the ideal network complement to our award winning in-house revenue-share affiliate programme. Affiliates have been instrumental to our growth in the past year, and we strongly believe that our partnership with dgm will help maintain this momentum in the coming years."

Carl Davis, dgm's Chief Executive Officer commented, "dgm have worked hard to develop our consultative approach and keep our customers needs at the forefront of our development. The Virgin Games win is testament to how far we have come this year. We are thrilled that Virgin Games recognised this and have given dgm the opportunity to work with them."

The programs for all three brands were launched on Monday 29th September.

For further information about Virgin Games please contact Melissa Robinson at Nelson Bostock on Melissa.robinson @ nelsonbostock.com or call 02077927436

About Virgin Games
Virgin Games, a subsidiary of Virgin.com Ltd, launched in June 2004 and has quickly established itself as one of the leading gaming websites in the UK. Virgin Games comprises three distinct entertainment offerings, giving consumers the chance to play their favourite online games the Virgin way:

  •     Virgin Casino, part of the Wagerworks network, provides a taste of Vegas online, with classic casino offerings like blackjack and roulette, as well as popular feature slots like Elvis, Cleopatra and Vegas, Baby!
  •     Virgin Poker, part of the Boss Media network, offers a huge array of games and content for beginners through to experienced pros - as well as the most generous loyalty scheme in the industry. The successful Virgin Poker Festivals, which take place in casinos around the UK throughout the year, now allow gamers to experience the fun of Virgin Poker offline too
  •     Virgin Bingo, part of the St Minver network, offers cash prizes worth thousands of pounds in the progressive jackpots, as well as regular promotions and an unrivalled loyalty scheme

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Melissa Robinson
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