Social media integration services will add another layer of traffic generation to our clients’ websites, and help them gain a competitive edge over the fierce competition on the web.
Manassas, VA (PRWEB) January 25, 2012
Northern Virginia Internet marketing company, Affordable Web Design and Marketing Inc. (AWD), is celebrating its 13 years in the business by adding social media integration services to their certified Internet marketing and web design services. AWD is headed and staffed by Virginia Internet marketing experts who have been creating complex, data-driven e-commerce websites for large and small businesses as well as governmental organizations throughout the area since 1998. AWD founder and CEO, Mr. Yildirimturk, says that their social media integration services will add another layer of traffic generation to their clients’ websites, and help them gain a competitive edge over the fierce competition on the web.
According to Mr. Yildirimturk, while social media integration is critical today, a balanced, skillful approach is necessary to make it work: “While some NOVA Internet marketing companies are throwing everything into Facebook and Twitter, you need extensive market research before going that route. Social media is a great “word-of-mouth” tool that can drive traffic to your website, but there are so many variables and uncontrollable aspects to it that it shouldn’t be the only strategy for businesses here in Virginia. Internet marketing is complex and constantly changing, and companies need a carefully researched ratio between social media and maintaining a home website. Studies show that a consistent social media campaign can work well for B2C companies like the travel industry, restaurants and boutique shops, as long as they have a good website to back it up. It is less helpful, however for B2B companies, though it’s not entirely without merit. Businesses need a certified Internet marketing consultant to help them navigate the NOVA Internet marketing landscape to strike the right balance and get the most return on their Internet marketing investment.”
Mr. Yildirimturk says that his Northern Virginia Internet marketing company invests a great deal of energy into research for each of their clients’ Internet marketing strategies. Mr. Yildirimturk, who is a certified Internet marketing consultant himself, says that this is the only way to make sure his clients’ sites consistently rank near the top of search engine results and get the visibility they need; because the face of the Internet, be it Google, mobile search, or social media, is in constant flux.
In addition to a balanced, well-researched Internet marketing strategy, Mr. Yildirimturk also stresses the need for a business to keep control over that strategy, underscoring some of the mistakes he has seen other businesses make in adopting social media above keeping their own websites vibrant. “Some NOVA Internet marketing clients have actually abandoned their own websites in favor of simply keeping a Facebook or Twitter profile, possibly because they see it as a cheaper option than maintaining their own website. But this is a very short-sighted strategy. Placing all of your Internet marketing collateral in the hands of a third-party provider over which you have no control, especially one that makes frequent and arbitrary changes to its platform like Facebook, is a sure-fire way to waste your time and money.”
The Virginia Internet marketing expert continues, “A company should always have its own website, and use it to build their brand story, build trust and garner new leads and sales. It’s under their control. Having a search-engine optimized website can also ensure that people find your site first when a potential lead does an Internet search. Social media tools like Facebook, Twitter and LinkedIn are great for guiding traffic to their main online presence, though, and we’re excited to offer this service to our clients. Internet marketing is absolutely critical for a company’s survival, and it’s important to get a certified Internet marketing consultant to help make the most of those efforts.”
Affordable Web Design and Marketing, Inc.
Toll Free: 1-800-929-8611