Virtual Event Market Growth Driven by Information Convergence Says a New Research Report at

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Global Virtual Event Market 2014-2018 report says the market will grow at a CAGR of 21.55% over the period 2014-2018.

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Hybrid events are a combination of virtual components with physical events. They help the audience to have face-to-face interaction with exhibitors at a physical event. In addition, a virtual environment helps reduce operating costs and reach more attendees. Hybrid events serve two audiences: one that cannot attend the event and one that wants to review the events that they have missed. As virtual events are mostly conducted in dire economic situations when there are travel restrictions and budget cuts, there is added pressure to generate ROI. These events help increase customer participation and capture more market share across geographical regions. Moreover, these kinds of events help expand networking opportunities and improve the brand image of the company.

Analysts forecast the Global Virtual Event market will grow at a CAGR of 21.55 percent over the period 2013-2018. According to the report, one of the major drivers in this market is the increased global convergence of information. As a result of rapid globalization, enterprises are expanding their businesses in various geographies. This in turn increases the demand for international communication facilities for sharing information. Communication is facilitated by messages, emails, calls, conferences, face-to-face meetings, and online chats, thereby driving the need for virtual events.

The Global Virtual Event market can be divided into four segments: Collaboration Software, Unified Communication and Video Conferencing, Web Conferencing, and Social Networking.

Global Virtual Event Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas and the EMEA and APAC regions; it also covers the Global Virtual Event market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

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Key Regions

  •     Americas
  •     EMEA
  •     APAC

Key Vendors

  •     Alcatel-Lucent SA
  •     Avaya Inc.
  •     Cisco Systems Inc.
  •     Citrix Systems Inc.
  •     IBM Corp.
  •     Microsoft Corp.

Other Prominent Vendors

  •     Aastra Technologies Ltd.
  •     Adobe Systems Inc.
  •     AT&T Inc.
  •     Atlassain Pty Ltd.
  •     blueKiwi Software Inc.
  •     BroadSoft Inc.
  •     Communispace Corp.
  •     IGLOO Software Inc.
  •     Interactive Intelligence Inc.
  •     Jive Software Inc.
  •     Liferay Inc.
  •     Lithium Technologies Inc.
  •     Mitel Networks
  •     NEC Corp.
  •     Saba Software Inc.
  •     SAP AG
  •     Siemens Enterprise Network
  •     Socialtext Inc.
  •     SuccessFactors Inc.
  •     Telligent System Inc.
  •     Toshiba Corp.
  •     Traction Software Inc.
  •     Yammer Inc.

Market Driver

  •     Convergence of Information in the Global Scenario.

Market Challenge

  •     Leakage of Confidential Information.

Market Trend

  •     Emergence of Hybrid Events.

Further, the report states that one of the major challenges in this market is the leakage of confidential information. Virtual events facilitate access to enterprise information using external networks, increasing the risk of data security breaches.

Key Questions Answered in this Report

  •     What will the market size be in 2018 and what will the growth rate be?
  •     What are the key market trends?
  •     What is driving this market?
  •     What are the challenges to market growth?
  •     Who are the key vendors in this market space?
  •     What are the market opportunities and threats faced by the key vendors?
  •     What are the strengths and weaknesses of the key vendors?

Table of Contents
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
04. Market Research Methodology
05. Introduction
06. Market Landscape
07. Market Segmentation by Application
08. End-User Analysis
09. Geographical Segmentation
10. Key Leading Countries
11. Buying Criteria
12. Market Growth Drivers
13. Drivers and their Impact
14. Market Challenges
15. Impact of Drivers and Challenges
16. Market Trends
17. Trends and their Impact
18. Vendor Landscape
19. Key Vendor Analysis
20. Other Reports in this Series

List of Exhibits:
Exhibit 1: Market Research Methodology
Exhibit 2: Difference between Physical Event and Virtual Event
Exhibit 3: Global Virtual Event Market 2013-2018 (US$ billion)
Exhibit 4: Global Virtual Event Market by Applications 2013
Exhibit 5: Global Collaboration Software Market 2013-2018 (US$ billion)
Exhibit 6: Global Social Networking Market 2013-2018 (US$ billion)
Exhibit 7: Global Web Conferencing Market 2013-2018 (US$ billion)
Exhibit 8: Global Unified Communications and Video Conferencing Market 2013-2018 (US$ billion)
Exhibit 9: Global Virtual Event Market by Geographical Segmentation 2013
Exhibit 10: Business Segmentation of Alcatel-Lucent SA
Exhibit 11: Business Segmentation of Avaya Inc.
Exhibit 12: Product Segmentation of Cisco Systems Inc.
Exhibit 13: Business Segmentation of Citrix Systems Inc.
Exhibit 14: Business Segmentation of IBM Corp.
Exhibit 15: Business Segmentation of Microsoft Corp.

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