Adapt or Die: 4 New Technologies Real Estate Agents Need To Know

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Four innovative technologies are changing the real estate landscape, yet many in the real estate industry are still several years behind. To celebrate the one year anniversary of his real estate marketing blog, active agent Michael LaPeter has put together for speedy summaries to help agents adapt and thrive in a rapidly evolving real estate market.

To get started, just go to facebook.com and create a free account. They'll walk you through the rest, and they'll even suggest people you may already know who you can

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Too many real estate agents still using websites and technologies from five years ago, making the entire real estate profession look outdated in the process. For one blogger, enough is enough.

To celebrate the one year anniversary of http://www.resonantblog.com, a real estate blog focused on marketing and technology, active agent Michael LaPeter has put together four speedy summaries to help old-school agents get up to speed:

Blogs

What if an agent could create a great looking real estate website in less than an hour? What if updating it was as easy as writing an email? What if it was free? The latest generation of blog software lets anyone, including real estate agents, do all this and more. Michael's suggestions:

"Go to wordpress.com (not the .org site, which is for experts), create an account and pick your blog's name. They'll create and host your blog, totally free.

Do it today, and try to write one post on it each day for the next week. Your first posts can be about anything: a nice house you saw, market gossip, some quick stats, or a link to a real estate article.

The point is to get used to posting on your blog. It will take a couple of months to start to gain traction, and you'll have plenty of time to pick a good look and feel for your blog later. Do just that, and you'll be light years ahead of the vast majority of your competitors."

Facebook

Some people joke that real estate agents are ruining Facebook with cheesy photos and over-the-top promotion, but the fact is that many are successfully using Facebook to cultivate relationships. It keeps agents informed of what friends and acquaintances are up to -- and at the very least keeps past clients from forgetting an agent's name after the transaction (you'd be shocked at how many do).

"To get started, just go to facebook.com and create a free account. They'll walk you through the rest, and they'll even suggest people you may already know who you can "friend", or link to your account so you stay update about them."

Virtual Tours/ Single Property Websites

For a fraction of the cost of a newspaper ad, agents can create great looking Virtual Tours / single property websites for each of your listings, complete with a custom domain name (ex. http://www. 690marketst .com ).

"Before your next listing presentation, go to Bold Tours, a leading virtual tour provider, and create a http://www.boldtours.com to create a free virtual tour for listing presentations. They've made it easy, and if you've got your info about the house ready it can be done in ten minutes or less. Put in some stock photos, and show your seller right from your laptop during the presentation.

When you win the listing, publish your with a click for only $29 flat, including your custom domain and hosting for a year. No pain, all gain."

Twitter

Twitter is not only the newest technology, it's also the most confusing for real estate agents. Twitter is basically a way to broadcast texts to several people at the same time, to answer the question: what are you doing? Already, some buyers are starting their home search by visiting twitter and searching for local real estate messages.

"It's as easy as Facebook: just go to twitter.com, create an account, and it will walk you through the steps to add your friends. Then just try to send out one "tweet" (the Twitter term for messages) a day for a week. If you decide it's not for you, that's fine - the whole point is you need to at least be aware of what your competitors and customers are using."

About Michael LaPeter

Michael LaPeter, CRS, is an active real estate broker and Certified Residential Specialist. He also writes frequently on real estate marketing on his real estate blog and is the founder of Resonant Properties, a real estate brokerage and real estate technology provider.

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