Poptropica Celebrates Milestone Birthday

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Popular and Safe Site for Kids Turns 3, Promises More Online Adventures

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Over the next two years, we will continue to grow Poptropica by adding even more Islands and exciting features, including daily updates, new online genres and a book series.

Kids who log in to Poptropica through the end of September have the chance to win a rare outfit for their avatar in celebration of the virtual world's third birthday . Poptropicans will encounter birthday celebration balloons in common rooms, and if they find a balloon with the number "3" on it, they can pop that balloon to win. Also during this period, a free, surprise birthday accessory is available for those who visit the Poptropica Store.

Conceived by Jeff Kinney, author of the bestselling "Diary of a Wimpy Kid" series, and launched in Sept. 2007, Poptropica offers as many as 10 million kids a month countless hours of safe, secure online fun.

Kids will see more Islands on the Poptropica map than ever before, as Island Quests continue to be the major draw for kids on Poptropica, which has grown from one to 14 Islands over the past three years. Kids get to be the "star of the story" on the virtual Islands , customizing their game experience through avatar accessories, virtual items, mini-games and more.

"We created Poptropica to offer kids ages 8 to12 a place to have a really fun and engaging online experience - one that parents could trust," said Jess M. Brallier, publisher of Poptropica. "From the day Poptropica launched, we've seen amazing growth. Kids spend hours on the site, engaged in stories focused on topics including history, mythology, art and inventions."

He added, "Over the next two years, we will continue to grow Poptropica by adding even more Islands and exciting features, including daily updates, new online genres and a book series."

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the only official blog, at http://blog.poptropica.com/.

Poptropica Islands are always free for visitors to play. Membership or Credits are not required for kids to be able to enjoy the narrative quests on Poptropica.

About Poptropica (http://www.poptropica.com)
Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica's engaging quests, stories and games. Kids create a "Poptropican" character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics, and compete in head-to-head competition. Parents can always trust that their children are playing - and learning - in a safe online environment. Poptropica is published by Family Education Network, a part of Pearson (NYSE: PSO), the education, services and technology company. Pearson's other primary operations include the Financial Times Group and the Penguin Group.


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Rod Granger
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