ShoeDazzle Teams with Onverse for Virtual Product Placement

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ShoeDazzle Fall Shoe Selections Distributed Free Inside the Onverse Virtual World

Sexy Avatars Require Sexy Shoes, an online social virtual world, and, the personalized online styling society, have partnered to provide ShoeDazzle a virtual product presence inside the Onverse virtual world. The first rollout of virtual products, released today, includes a series of popular shoes in ShoeDazzle's fall fashion selections, with more releases of new product lines planned for the coming months. Onverse is giving the virtual shoes away free to its customers, as well as adding in-game advertising for ShoeDazzle.

Onverse is an online game that has a large focus on shopping and customization. Its unique shopping system allows its 30 virtual stores to change inventories every 30 minutes, pulling from a pool of thousands of items and giving customers a unique experience each time they shop.

"Virtual worlds are changing the way advertising and product placements are viewed in games," said Steve Pierce, founder and CEO of Onverse. "In traditional games it is hard to place products and ads without causing a distraction from the game experience, but in a social world like Onverse it doesn't just fit the theme, it enhances the experience."

ShoeDazzle is a monthly styling service at a cost of only $39.95 per month. Every month members receive an online showroom featuring a personalized selection of shoes, handbags, and accessories, from which they can choose to purchase. The styles are selected by their fashion experts, based on a style survey members fill out during registration. There is no obligation to purchase once registered and members can choose to skip a month at anytime if they so desire.

"We're very excited to see this promotion unfold over the coming months," said Chris Nella, Director of Marketing, ShoeDazzle. "ShoeDazzle is always looking for new ways to make our shopping experience more entertaining. It's a great way to showcase the personalized experience of shopping at ShoeDazzle by making it even more fun and diverse.”

ABOUT ONVERSE: Onverse, LLC provides a merging of social networks, virtual worlds, and massively multiplayer online gaming in a world focused on shopping, chatting, home decorating, exploration, customization and games-within-games. Onverse is free to play and can be found at

ABOUT SHOEDAZZLE: is an innovative online styling service delivering personalized monthly shoe, handbag and jewelry recommendations to members from its team of top celebrity stylists. Each recommendation speaks to au courant fashion trends and is selected based on each member’s own distinctive sense of style. The company was founded by Robert Shapiro and Brian Lee and launched in March 2009 with Co-Founder Kim Kardashian, who serves as the site’s Chief Fashion Stylist. ShoeDazzle allows members to experience the personalized service of shopping on Rodeo Drive at an affordable cost. ShoeDazzle’s no-obligation monthly membership cost of $39.95 includes the stylists’ selection service, a pair of shoes, a handbag or a jewelry set, as well as shipping both ways.


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