Zoombak Launches Microsoft Virtual Earth Interactive Mapping : New Mapping Platform Dramatically Enhances User Experience

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Zoombak (http://www.zoombak.com) today announced that it has added state-of-the-art online mapping technology to its interactive Web site through the integration of Microsoft Virtual Earth.

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Thanks to new advanced mapping capabilities, customers have powerful new tools that can help them visualize the location of their most valued possessions.

The new online mapping platform provides Zoombak users with a variety of enhanced viewing options and features. In addition to allowing customers to quickly pan and zoom the standard map, they can now visualize the location of their Zoombak A-GPS locator with street-level and aerial views. The enhanced mapping functionality is available immediately to all Zoombak customers and does not require existing customers to upgrade their hardware or service agreements.

"By integrating Microsoft's Virtual Earth online mapping technology with the most accurate A-GPS locator consumers can buy, Zoombak delivers even greater peace of mind," said Simon Buckingham, chief executive officer of Zoombak. "Thanks to new advanced mapping capabilities, customers have powerful new tools that can help them visualize the location of their most valued possessions."

Zoombak provides consumers with the ability to stay connected to the things that matter most. Using Zoombak's interactive Web site and newly enhanced mapping capabilities, customers can set up custom safety zones around virtually any location including homes, parks, malls and schools. When the device crosses one of the virtual boundaries, a text message or e-mail alert promptly notifies customers of the location of the device. Customers can also pinpoint their Zoombak's location at any time on-demand from both their mobile phone and zoombak.com.

Starting at an affordable price of $199 plus a low cost monthly service plan, Zoombak is the only A-GPS locator already available nationwide at leading consumer electronics, specialty pet and automotive retailers including Pep Boys, PetSmart, Al & Ed's Autosound, CircuitCity.com and BestBuy.com.

About Zoombak

Zoombak LLC, develops leading edge solutions that keep consumers connected to the things that really matter. The company is led by a team of veteran executives with extensive wireless, sales and marketing, business development and operational expertise working together to put safety on the map. With offices in the United States and England, Zoombak is a privately held subsidiary of Liberty Media. Liberty Media Corporation owns interests in a broad range of electronic retailing, media, communications and entertainment businesses. For more information, please see http://www.libertymedia.com.

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Michael Glickman
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