Unisfair Hosts “Lead Generation Virtually: Making Marketing Measureable” Showcase Event on March 4

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Marketing Experts Outline How to Measure and Cost-Justify Virtual Engagement

Lead Generation Virtually: Making Marketing Measurable (March 4, 2010)

Unisfair, the leading provider of virtual events and business environments, will host a free 2.5 hour live virtual event for marketing professionals on Thurs., March 4. "Lead Generation Virtually: Making Marketing Measureable" will offer marketers tangible ‘how to’ advice on reaching wider audiences and growing pipelines, while more effectively engaging with customers and exceeding lead generation goals.

Title: Lead Generation Virtually: Making Marketing Measureable

Date/Time: Thursday, March 4, 2009 from 12:30 - 3:00 pm EST

Registration: http://events.unisfair.com/index.jsp?eid=140&seid=1063&code=pr

Keynoted by marketing expert Linda Popky, president of L2M Associates, the event will offer insight into how new marketing vehicles--like virtual events--offer greater ROI at lower cost-per-inquiry. More specifically, attendees will learn how virtual events provide marketers with an always-on channel for reaching, maturing and engaging prospects and customers.

Key points of discussion will include:

  •     New ways to generate highly qualified leads
  •     How to increase customer engagement
  •     What metrics can be tracked in virtual events
  •     How to cost justify virtual events        

Laura Patterson, president of VisionEdge Marketing will introduce her new whitepaper, “Making the Business Case for Virtual Events” and Lori Tait, Segment Manager at TELUS Communications will discuss how she has leveraged virtual events to reach wider audiences with greater efficiency and improved ROI.

For more information, visit http://www.unisfair.com.

About Unisfair
Unisfair provides virtual events and environments that deliver highly measurable results for the world’s most innovative enterprises. The company’s industry-leading platform enables companies like Ariba, CA, IBM, Intuit, KPMG, Quest Software, and Novartis to implement a virtual engagement strategy across the customer lifecycle.

Unisfair’s virtual events are easy-to-use and offer a highly interactive experience through speaking sessions, exhibition floors and networking areas. By delivering comprehensive attendee data, Unisfair’s virtual events result in highly qualified leads and enhance demand generation, community building and customer advocacy.

Backed by Sequoia Capital and Norwest Venture Partners, Unisfair is headquartered in Silicon Valley and has led the virtual events space since 2000. For more information, visit http://www.unisfair.com.


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Jennefer Traeger
Traeger Communications
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