SEO Impact of Social Media: Visibility Magazine Takes a Social Turn for Fall 2009

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The Fall 2009 edition of Visibility Magazine is now available. This quarter's magazine focuses in on the impact of social media on the internet marketing industry. Contributors in this issue include: Lisa Wehr of Oneupweb, Rob Laporte of DISC, Inc., Matt Foster of Arteworks SEO with Lisa Kinnard, and Tim Kendall of Facebook with Jeev Trika of

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The Fall 2009 issue of Visibility Magazine is now available, and this quarter's issue focuses in on a internet marketing trend that is sweeping the globe, Social Media. Twitter is beginning to join Facebook as a household name. This has left businesses wondering what it means for them, and the internet strategy already in place. This issue includes articles from two SEO companies explaining the connections between search engine optimization and social media. Even more, Tim Kendall of Facebook explains how social media can improve conversions for your site. Take a look at our feature articles below.

Social Media and Search: The New Age of Digital Marketing
By: Lisa Wehr, Oneupweb

Social media marketing has taken the world by storm. Stories about Facebook and Twitter are popping up in newspapers and articles every day. It's clear that the time to get involved is now. But what sort of impact do a Facebook profile, a free (or paid) subscription to LinkedIn, and 140-character messages on Twitter actually have on an overall marketing plan?

Is KEI Useful?
By: Rob Laporte, DISC, Inc.

KEI (keyword effectiveness index), which is defined in the next paragraph, is not as useful in SEO keyword research as it was years ago because it doesn't factor PageRank and other non-textual strengths of competing web sites. This article explains this problem and what to do about it.

Cross Platform Internet Marketing - Say Goodbye to Traditional SEO
By: Matt Foster and Lisa Kinnard, Arteworks SEO

Business owners in the 1990's were faced with the fact that in order to compete, they needed to establish a web presence. While the necessity of using search engines to achieve website visibility may be obvious to those in the search marketing industry, only now are many site owners realizing that the establishment of a web presence alone is not enough without search engine optimization.

A New Way to Connect: Social Media Marketing vs. Traditional Search Marketing
By: Tim Kendall, Facebook and Jeev Trika,

At the heart of it, the Internet is shifting from a place for finding information to the social hub of people's lives. Because people on Facebook have expressly defined their interests and are using Facebook to share and discover, marketers can reach and influence people before they search and Facebook Ads can help marketers generate demand for products and services long before a person has even thought of doing a search.

Take a look at our web version of the Fall 2009 issue at:

Visibility Magazine Fall 2009 Issue


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