Zip Eyewear Goes Dark To Prepare for Its Bold New Product Strategy

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The unique 'click and brick' online eyewear service will temporarily go offline to refine its online product in ways that will help users save more money when purchasing eyewear.

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We have learned so much from eyewear purchasers and eyecare professionals in this past year... Now we are building new tools that will transform Zip Eyewear

Zip Eyewear, an online eyewear service, is preparing to bring exciting new features to the Internet's eyewear commerce market.

The company will temporarily go dark beginning July 2nd to make significant improvements that will help shoppers save more money when purchasing eyewear. The new site will provide shoppers with eyewear vouchers to be redeemed at their local optical clinic.

The online eyewear retailer is encouraging users to visit and for the latest developments on the new website and how it will improve their shopping experience for glasses.

Founder Michael Nason appreciates users' patience with Zip Eyewear's renovation and maintains they will be rewarded with an engaging new website that offers supreme value for eyewear. "We have learned so much from eyewear purchasers and eyecare professionals in this past year, and can now make Zip Eyewear more relevant, more useful, and increase the value of our program to all of our users. Now we are building new tools that will transform Zip Eyewear," he said.

Although there will be improvements made to Zip Eyewear's online voucher product, its core business model will remain the same. The online eyewear company still asserts there is no "virtual" substitute for the personalized attention and quality service of a trusted eyecare professional. Zip Eyewear will continue to position itself as a safe, simple, and value-driven alternative to buying glasses directly online.

Shoppers can also stay informed about Zip Eyewear by visiting, where they can sign up to receive updates from the company. Future releases will offer exclusive clues on the new website and the latest trends in eyewear.

Eyecare professionals currently enrolled in the Zip Eyewear Provider Program are encouraged to contact providers(at)zipeyewear(dot)com for more information.

About Zip Eyewear
Zip Eyewear has over 50 years of professional opticians' expertise. From its inception in 2009, the Fort Worth- based e-commerce company's mission has been to provide consumers with a safe, easy, and value-laden alternative to buying eyewear directly online. Zip Eyewear's Site to Sight business model ensures that online shoppers will visit a trusted optician before purchasing their frames, The click to brick company has providers in all 50 states including major markets in New York, Boston, and Chicago. For more information please go to

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Aaron Malofksy
Zip Eyewear
(877) 994-7393 102
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