Visit Seoul’s Promotional Campaign Taps into the Latest Viral Marketing Trend: Interactive Video

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Seoul city’s official tourism guide Visit Seoul, launched their second viral video campaign today in an effort to highlight Seoul’s unique characteristic of truly being a 24-hour city.

Once the viewer creates and watches their video, they can enter for a chance to win an all-inclusive trip for two to Seoul and experience the city for real.

Seoul city’s official tourism guide Visit Seoul, launched their second viral video campaign today in an effort to highlight Seoul’s unique characteristic of truly being a 24-hour city. Aptly titled “Step into Seoul”, the latest campaign is based around an online interactive video experience that allows viewers to explore some of Seoul’s top landmarks and attractions from the perspective of a visitor having an exciting 24-hour adventure in the city. The interactive video features ten different scenarios that highlight different attractions in Seoul which are randomly mixed and matched, allowing the viewer to experience a total of twenty-four different combinations, or “adventures”. The scenarios are shot from the viewer’s perspective, making everything that is happening in the video seem like a first-hand experience. In the adventures, the main character completes a series of scavenger hunt-like missions with the help of four Facebook friends whom they have selected when creating their video experience.

Once the viewer creates and watches their video, they can enter for a chance to win an all-inclusive trip for two to Seoul and experience the city for real. In addition, the winner (and his/her guest) will be featured in a short video about their trip, which will be featured on the Visit Seoul Facebook Page and the Visit Seoul YouTube channel. Registered Facebook users can participate in the contest from December 2, 2011 to December 31, 2011.

About Visit Seoul – Visit Seoul is the official guide to everything Seoul. Provided by the Seoul Metropolitan Government and managed by the Seoul Tourism Organization, Visit Seoul is a digital, cross-platform tourism guide that includes a website, mobile website, and the i Tour Seoul smartphone application, all of which are available in five different languages including Korean, English, Japanese, and Chinese (simplified and traditional). For more information about Visit Seoul, please visit their website at http://www.visitseoul.net. For more information about the “Step into Seoul” campaign, please visit the Visit Seoul Facebook page at http://www.facebook.com/visitseoul.

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