New Report Visual Communication Market (2012-2017) by MarketsandMarkets

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Visual communication market research report segmented global market into three broad categories, namely, network cameras, smart cameras and intelligent video.

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MarketsandMarkets

Visual communication services can help enterprises achieve a range of strategic business objectives such as managing costs, streamlining processes, reducing environmental impact, maintaining business continuity and creating flexible workplaces.

The transition from standard definition (SD) to high definition (HD) videoconferencing and the introduction of multi-codec “telepresence” systems has lead to the introduction of visual communications solutions. Visual communication is the next step in the evolution of person-to-person communication. The increasing integration of video into enterprise communication and social networking could be the tipping point for the mass-market adoption of visual communication services. To be able to sustain in this globalized world, companies are focusing on smart and cheaper ways of functioning. Visual communication helps enterprises of all sizes and in every industry cope with this pressure, and equip them for success in a rapidly evolving market. Some of the leading enterprises are now focusing on adding value through visual elements to communicate with customer and employees working from different locations.

Visual communication services can help enterprises achieve a range of strategic business objectives such as managing costs, streamlining processes, reducing environmental impact, maintaining business continuity and creating flexible workplaces. Visual communication allows teams to work together from anywhere, and the potential savings from reduced office space costs are enormous.

With the rapid adoption of visual communication by enterprises, personal applications of visual communications are also expected to follow. As with other technologies, the ease of working they bring makes people desire the same kind of equipment at home. This domino effect will create demand for solutions in the lower price segment.

Based on the functionality, application and technology, the visual communication market research report segmented global market into three broad categories, namely, network cameras, smart cameras and intelligent video. A network camera, also called an IP camera, is a single unit consisting of a camera and microprocessor. Smart cameras are the next generation surveillance cameras with behavior-filtering capabilities; they are linked to software that can help the camera identify potential threats. Intelligent Video or Video Content Analysis (VCA) or Video Analytics (VA) reduces the vast amount of information contained in video, making it more manageable for systems and persons.

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