Visual Data Systems Announces Over 12 Million Dollars Of Online Vacation Rental Revenue Attributed To Encore Managed Email in 2010

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Visual Data Systems has announced information regarding 2010 results for its' Encore Managed Email Campaign Program that Through World Class Consulting, Research, Testing and Design Have Led to Industry Leading Success in Email Marketing for Vacation Rental and Related Industries

Visual Data Systems

This training in conjunction with the experience that our Online Marketing Consultants bring to the table, allows us to deliver the best managed email marketing program available to the industries we serve

Visual Data Systems, the leading independent provider of website design; software integration; online marketing including search engine promotion; managed email marketing and consultation for the vacation rental and related industries, has announced that in 2010 clients who participated in Encore Managed Email Marketing reaped a total benefit of over 12 million dollars in online bookings.

Encore Managed Email Marketing by Visual Data Systems sent out over 500 specific client email campaigns, which represents over 3.5 individual emails in 2010. Almost as impressive as the over 12 million dollars in directly linked online bookings (others who received an email and called the client to make a reservation do not count in these statistics) and the close to $100 average return on every dollar spent on clients in this program is Encore’s average click through rate (CTR) of 12.3% which means that over 12% of the people who open the clients email find the message compelling enough to click on a link to go to the clients website. The benchmark CTR for the Travel Industry is 2.71% according

“As a company we believe that email marketing is one of the best marketing tools at our clients disposal,” states Kelly Hurley, COO/EVP of Visual Data Systems. “Our staff of certified email marketers ( is trained on best practices for email marketing which reaches far beyond simplistic design needs and instead focuses on driving results (ROI) and guest loyalty. This training in conjunction with the experience that our Online Marketing Consultants bring to the table, allows us to deliver the best managed email marketing program available to the industries we serve.”

Kelly continues, “We strongly believe that by following best practices, experimenting & testing, analyzing data, properly segmenting email databases, tailoring messaging to the right audience and consulting one-on-one with our clients on their business goals we have and will continue to achieve great results for our clients. We always work from the philosophy that email marketing is about building a relationship with clients and once you have achieved recognition and trust – good things will follow.”

“From our inception over 18 years ago, we have always prided ourselves on being the leading innovator in the realm of website design, technology and online marketing for the vacation rental industry and Encore Managed Email Marketing is a great example of our innovation and leadership. As our clients face increased competition – they must utilize many different ways to communicate with their clients and prospects. Encore is one of the best and as I state to audiences all across United States at various industry events – email marketing is not dead – it is alive and well – you just need to partner with someone who understands email marketing and your business. We are very proud that we are that trusted partner for so many,” stated Paul Herman, CEO & Founder of Visual Data Systems.

About Visual Data Systems

Visual Data Systems, based in Columbia, Maryland is the leading independent supplier of website design and software integration, mobile websites, managed email marketing, search engine promotion, online surveys, online marketing tools, and consultation for the vacation rental industry. Founded in 1993, Visual Data Systems has clients throughout North and Central America and the Caribbean and was a pioneer in bringing real-time online bookings to the vacation rental industry. Visual Data Systems is proud member and sponsor of the Vacation Rental Managers Association (VRMA); The North Carolina Vacation Rental Managers Association (NCVRMA) and the Florida Vacation Rental Managers Association (FLVRMA).

Visual Data Systems supplies clients across all industries (non-profit; ecommerce; real estate; healthcare) with a variety of innovative products that lead them to online marketing success. For more information, please go to or call 410-964-8665.


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Robert Gray
Visual Data Systems
410.964.8665 ext. 264
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