Visual IQ's Manu Mathew to Offer Best Practices for Cross-Channel Integration

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Visual IQ's Manu Mathew to participate in upcoming panel, “Integrating Cross Channel Customer Experiences,” hosted by the Massachusetts Innovation and Technology Exchange on April 28.

www.visualiq.com

Mathew will offer insights into how marketers can integrate mobile, social media and online channels to create optimal customer experiences.

Marketing intelligence leader Visual IQ today announced CEO Manu Mathew will address digital marketers at an upcoming event hosted by the Massachusetts Innovation and Technology Exchange (MITX). Mathew will offer insights into how marketers can integrate mobile, social media and online channels to create optimal customer experiences.

What: “Integrating Cross Channel Customer Experiences,” a MITX event that will include an in-depth panel discussion and audience Q&A. Panelists will deliver tips and proven best practices for how marketers can provide a positive customer experience, regardless of which medium they choose to interact with the company. Specific topics for discussion include the challenges and recommended solutions for cross-channel integration, effectively involving departments across the company, and ways to manage analytics and reporting

Where: UK Trade and Invest, 1 Broadway, Floor 7, Cambridge, MA

When: Thursday, April 29 at 8:00 AM ET

Who: The event is open to everyone. The cost to attend is $35 for MITX members and $70 for non-members. To sign up, visit MITX’s registration page, which can be found here. Panelists to-date include:

  • Mathew, CEO of Visual IQ and expert on marketing analytics, attribution, audience analysis, and media optimization. Prior, Mathew served as the Managing Director of Carat Fusion's Boston offices, where he helped triple the revenue and profitability of the office in 3 short years
  • Cesar Brea, partner at marketing analytics agency Force Five Partners, LLC
  • Rob Schults, CMO of Smart Destinations, the premier provider of unlimited admission sightseeing passes

About Visual IQ:
Visual IQ is a leading provider of enterprise software for next-generation marketing intelligence. The company’s software-as-a-service analytics solutions help companies improve return on marketing investments with performance insights across the complex and an ever-expanding media mix. Visual IQ quickly integrates high volumes of data from disparate sources to provide user-friendly, actionable insights for today’s metrics-driven marketers and their agency partners. Customers include industry leaders among the Fortune 500 that have deployed Visual IQ’s analytics to gain marketing efficiencies and an information advantage over their competitors. For more information visit http://www.visualiq.com .

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Katelyn Henry

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