Visual IQ Bolsters Team to Help Clients Better Align Marketing Efforts with Business Goals

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Industry veteran to support agency and brand marketers’ efforts to improve cross-channel measurement, optimization

Bob has spent years ‘in the trenches’ as a marketer trying to make sense of the increasing glut of marketing performance data and he understands the value this information can have not just to marketers, but also to the organization as a whole.

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Marketing intelligence leader Visual IQ today announced an initiative to better assist marketers in achieving business goals through improved measurement and optimization of both online and offline media campaigns. As part of efforts to help clients more tightly align their marketing efforts with business objectives, media expert Bob Deininger has joined Visual IQ in the newly created role of Engagement Manager. Working collaboratively with both brand marketers and their agencies, Deininger is responsible for ensuring that Visual IQ’s Intelligence Platform is properly customized to collect the data necessary to deliver actionable insights on customer behavior and campaign performance.

Although marketing measurement has become commonplace today, many marketers still struggle with the challenge of integrating marketing data from multiple, disparate channels in order to glean truly valuable insights from the information. Deininger will work with clients across top verticals, including consumer packaged goods, finance and telecommunications, to help them overcome this hurdle by leveraging Visual IQ’s leading marketing dashboard. As a result, marketers will be able to track campaigns in near real-time, use true attribution analysis to increase synergy between channels, and improve marketing’s contribution to strategic business initiatives.

Deininger brings more than 20 years of marketing and media experience to Visual IQ, most recently as Vice President of Media Services at AMP Agency. A trusted advisor to both B2C and B2B marketers at some of the world’s leading brands, Deininger has worked with Proctor & Gamble, Gillette, Pfizer, Teradyne, and Standard and Poor’s, as well as in positions with D'Arcy Masius Benton & Bowles, Arnold Worldwide, Hill Holliday, and as a principal at Fulgent Media Group. At Fulgent, Bob was involved in operations, business development, and account management and was part of the team that profitably grew the company for a sale to Alloy Media + Marketing in 2008.

“Bob has spent years ‘in the trenches’ as a marketer trying to make sense of the increasing glut of marketing performance data and he understands the value this information can have not just to marketers, but also to the organization as a whole,” said Manu Mathew, CEO, Visual IQ. “He empathizes with the challenges our clients face and is already delivering the confidence, collaboration and accountability that Visual IQ’s clients have come to expect. We are pleased to have Bob as part of the Visual IQ team.”

About Visual IQ
Visual IQ is a leading provider of enterprise software for next-generation marketing intelligence. The company’s software-as-a-service analytics solutions help companies improve return on marketing investments with performance insights across the complex and an ever-expanding media mix. Visual IQ quickly integrates high volumes of data from disparate sources to provide user-friendly, actionable insights for today’s metrics-driven marketers and their agency partners. Customers include industry leaders among the Fortune 500 that have deployed Visual IQ’s analytics to gain marketing efficiencies and an information advantage over their competitors. For more information visit http://www.visualiq.com.

Agency Contact:                        
Katelyn Henry                        
Version 2.0 Communications                     
+1-617-426-2222                        
khenry@v2comms.com        

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