is a Pioneering, Independent, and Innovative Comparison Shopping Website

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As consumers, we all have an ongoing relationship with electronic products, becoming increasingly dependent on them every single day. Consequently, we are often swamped with complex information about gadgets and features, a frequently mind-boggling task.

This challenge is alleviated somewhat by traditional online shopping search engines, but such websites still have the following limitations: 1) The basic assumption behind traditional shopping search engines is that the way products are to be displayed is in a form of text-based lists or tables. These search engines return many results but, since at a glance they all appear the same, the users have to sift through the results to determine which ones match the context of their interest, resulting usually in an inefficient process. What often happens is that users compare only a few products displayed on the screen and, by the time they scroll down the page, they forget the previous product features and how they compared to other products. As a result, online shoppers might not be getting the best product that truly fits their needs, and 2) The search results are often ranked based on proprietary algorithms, which do not always match the importance and relevance that individual users would attribute to them, often producing a rather biased and impersonal search page. This is where comes in to help. (pronounced 'visualise') is a new visual comparison shopping website. solves the problems for online shoppers having to traverse the Internet in search of understandable product information by organizing this data into a clear and meaningful display. What this website offers is a quick, accurate, and intuitive method to resolve search queries for feature-rich electronic products, such as MP3 players, digital cameras, laptops, HDTVs, etc'. So what's so new about

The proprietary search results page stands out compared to other search engines by displaying product features in the form of bar graphs. Such a visual display is effective since: (1) bar graphs are familiar to any user, and (2) bar graphs offer the clearest way of comparing various features side-by-side.

Furthermore, produces a brief summary of each product as an overview for the user, as well as providing the ability to dig deeper and conduct an advanced search for additional product details. The innovative and functional graphical interface presented by allows the user to achieve one or more of the following:

  • Find essential product features quickly and easily as well as features that are missing
  • Spend less time on data that has no or lower significance
  • Filter and rearrange the results, to personalize the user's ranking preference
  • Receive unbiased information that is reliable and actionable

Notably, the website also offers a community section, which allows users to create a blog, join a discussion group, or share their own pictures, audio, video, and even live chat about the products they see on

Lastly, is also accepting business partnerships and advertising opportunities on its website.

Overall, it is apparent that the slogan of 'raising the bar on search' indeed fits both literally and figuratively with what is set on accomplishing.

Amir Lachman
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