Vital Juice, The First Healthy Living Daily Email, Launches NY & LA Editions

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Company Also Raises Private Equity Funding

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Vital Juice is for the woman who wants simple tips to help improve her life and the lives of her loved ones, while recognizing life is full of time constraints, distractions and the occasional guilty pleasure! And unlike many other health resources, Vital Juice is not overly clinical or intimidating.

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Vital Juice (http://www.VitalJuice.com ) - the free daily e-mail newsletter that delivers the latest must-read information about fitness, nutrition, beauty and wellness to well-conscious women - announced today the launch of its daily New York and Los Angeles editions. Vital Juice New York and Vital Juice Los Angeles subscribers will now receive a daily dose of inspiring, actionable tips on new workouts, healthy eateries, spas and gurus in their areas.

The launch of these new editions brings Vital Juice to a total of three daily versions, published Monday through Friday mornings: New York and Los Angeles join Vital Juice Everywhere (so you can be healthy regardless of your address) and Vital Juice Moms, which covers the latest in child health, safety and wellness news and is delivered every Friday.

"Vital Juice is like getting an email from your healthy, always-in-the-know friend who tips you off to a killer boxing class or the acupuncturist she swears by, and who never shows up to a dinner party without stopping by the farmers' market first," said co-founder and Editor-in-Chief Lisa Blau. "Vital Juice is for the woman who wants simple tips to help improve her life and the lives of her loved ones, while recognizing life is full of time constraints, distractions and the occasional guilty pleasure! And unlike many other health resources, Vital Juice is not overly clinical or intimidating."

Vital Juice also announced that it has received equity investment from The Pilot Group, a New York-based private equity firm that has backed and developed several successful daily email publication brands, including DailyCandy, Thrillist, Ideal Bite and Tasting Table.

Vital Juice was created in 2007 by Lisa Blau and Amanda Freeman because the focus of their lives had become more about mind, body and soul than about screenings, openings and sample sales. Recognizing there's never enough time in the day, they chose e-mail for its immediacy, efficiency and effectiveness in reaching their exclusive audience of multi-tasking female influencers - and today, Vital Juice is thriving among highly educated, affluent and connected women around the country.

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Amanda Freeman
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