Vitis PR agency appointed by technology focused VC

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Birmingham-based PR agency recently started work with venture capital firm, Mercia Fund Management, to market its offering to a broader client base through traditional and online PR.

B2B PR agency Vitis PR

Vitis PR - B2B technology PR agency

We wanted a dynamic and pro-active PR agency sensitive to our business needs with strong media relations

Birmingham PR agency, Vitis PR, has been appointed by venture capital firm Mercia Fund Management (MFM), an active investor in post-revenue scalable, high growth technology companies across Central England.

The contract will see Vitis PR raising the investment management firm’s profile with potential investors and funders, focusing primarily on MFM’s highly tax efficient funds products, the first of which, the Mercia Growth EIS Fund, is open to investors for a minimum investment of £25,000 and maximum of £1m.

Vitis PR was selected by MFM based on the agency’s extensive B2B expertise and contacts, both of which Vitis PR’s team will use to raise awareness of the launch of the Mercia Growth EIS Fund.

Dr. Mark Payton, Managing Director of MFM said: “We wanted a dynamic and pro-active PR agency sensitive to our business needs with strong media relations and the professionalism required to raise awareness of our Fund with financial and investment media. Vitis PR was selected because of its specialism in B2B technical PR and was our first choice PR agency for this campaign.

MFM is targeting private investors seeking attractive returns on their capital investment via its Mercia Growth EIS Fund.

This latest client win further enhances the agency’s impressive portfolio, which includes electronics, testing, consumer technology, clean tech and cloud infrastructure companies.

Ranbir Sahota, Director at Vitis PR said: "We are very excited to help Mercia raise interest in its new EIS Fund and will be using a combination of traditional and online PR to boost Mercia’s online presence.

“One of a number of new client wins since the start of this year, our work with Mercia has built up our existing portfolio and we believe that many of our new business successes have come directly from providing our clients with a senior level PR team, specifically tailored to suit their needs, from day one.”

Notes to Editors:

To find out more about Mercia Fund Management’s EIS Funds, please visit

About Vitis PR

Vitis PR is a specialist public relations agency, delivering high impact campaigns for technology, telecoms and high growth companies. Its clients benefit from an experienced all senior team, that is passionate about delivering successful, profile-building PR activity for start-ups and small to medium sized businesses (SMEs) right through to listed companies.

An award winning technology PR agency, Vitis PR won gold in 2007’s CIPR New PRide Awards for Outstanding Small Consultancy and went on to win silver at 2008’s CIPR New PRide Awards for its work with the West Midlands ICT Cluster.

Vitis PR’s consultants each have at least ten years of PR experience from either consultancy, in-house or journalism backgrounds. Unlike traditional PR firms, Vitis PR is virtual and its cloud-based business model minimises overheads, meaning it can provide clients with high quality yet affordable PR.


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Jas Sahota
Vitis PR
0121 242 8048
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