Video is King: Media Studio Reinvents the Call-to-Action Web Experience

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Vitreo Video introduces "floating video", engages web surfers to consume information with high customer conversion.

Vitreo Video LLC

We will reinvent the way we market online!

Former Apple Computer sales executive V. Michael Balas has launched a "floating video" technology product with never-before-seen customer conversion on the web.

“This floating video technology is so compelling because it not only engages a web surfer, but it can actually control their behavior,” said Balas, CEO of the newly-formed Vitreo Internet Video company. “By harnessing click-through behavior your prospect will go where you need them to go for further message consumption or call-to-action.”

Balas said that Vitreo Internet Video is a customizable, affordable, and effective way to convert more customers. It harnesses the power of human interaction by floating a video of a company spokesperson or object on the front layer of a website. That representative or object can walk customers toward a specific call-to-action.

"The entire idea behind this technology is to give a company, an agency or a broker the tools to make more money and make it faster," said Balas. "We will reinvent the way we market online!"

Balas said his background as a video technology generalist aids in seizing the power of video and online marketing. Vitreo's founding partner and Chief Information Officer, Dave Wickman, adds the graphic design and technical elements necessary to bring the technology to the public.

To see how Vitreo Internet Video's floating video technology works, visit

For more information or to schedule an interview with Michael Balas, contact Melissa Burdick at 440-454-5147.

Vitreo Internet Video was born out of the need for great direct response technology for the Internet. It has taken the traditional direct response call to action mechanics and reinvented them into engaging high-level and highly trackable video pieces with metrics that perpetuate their merit. CEO V. Michael Balas, CIO David Wickman, and Sales & Marketing VP Melissa Burdick head Vitreo Internet Video. The team's trifecta of experience and enthusiasm will continue to grow Vitreo Internet Video's success. Online at

V. Michael Balas is no newbie to the technology arena. His 30 plus years of helping invent and deploy the most cutting edge technologies to his peers led to his latest project, Vitreo Internet Video. His passion for getting a job done right and delivering over-expectation has afforded him the respect of some of the world’s most prominent businesses. Balas believes in the value of a relationship that begins and never ends. Balas proudly resides in Cleveland, Ohio with his lovely wife.

For over a decade, Dave Wickman has been developing and designing professional websites and print material. Wickman has experience as an Information Technology Manager for a middle-market manufacturing company. Wickman was responsible for developing integral parts of the Vitreo Video Technology, which, when combined with Balas’ decades of video production experience has built one of the finest internet advertising tools in the market to date. Wickman holds a Bachelor's Degree in Business Administration from Cleveland State University, has taught computer training and desktop publishing classes at a local fine arts institute, and is fluent in CSS, JavaScript, PHP and SQL.


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Melissa Burdick

Luke Q. Stafford
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