Spanish-Language Ad Campaign to Vote "Yes" on Proposition 8 Launched Statewide

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Viva La Familia Ads Feature Mexican Movie Star Eduardo Verastegui

The white Christian evangelic movement needs to understand that they can't win this battle alone

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Mexican movie star Eduardo Verastegui is featured in a Spanish-language ad campaign launched statewide today in support of Proposition 8, the California Marriage Protection Amendment, which will appear on the November ballot.

The statewide ad campaign is being sponsored by Viva La Familia, an advocacy group organized to promote marriage and family in California. The ads will air on Spanish-language radio and appear in print.

"The white Christian evangelic movement needs to understand that they can't win this battle alone," said Rev. Samuel Rodriguez, a board member of Viva La Familia, and President of the Sacramento-based National Hispanic Christian Leadership Conference. "They simply don't have the sheer numbers necessary to win."

The movement to protect marriage is often characterized in the media as a project of the conservative Christian subculture. "The Viva La Familia ad campaign is an effort to build the numbers necessary to win," added Rodriguez.

In a direct appeal to California's Latino community, the ads urge Latinos to vote "Yes" on Proposition 8, a measure on the November ballot that would amend the state constitution to define marriage as one man and one woman.

Verastegui, who is prominently featured in the ads, is best known in America as the leading actor and producer of the award-winning movie "Bella." He has deep "pop-culture" roots in the Latino community, having starred in several hit "soap operas" on Televisa and even named one of 50 Most Beautiful People by People En Español. He's been called by the some "the Brad Pitt of Latin America."

Viva La Familia, an advocacy organization that includes Latino leaders such as Rev. Samuel Rodriguez, Jr., Dr. Jessie Miranda, and Gilbert Montelongo, was formed to reach out to the Latino community in California on public policy issues of marriage and family.

Maria Ramirez        

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Maria Ramirez
Viva La Familia
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