Vivaldi Partners Group Releases "Social Currency in the B2B World 2013" Report

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Growth strategy firm provides case studies and recommendations that show how B2B brands and businesses can prosper in a digitally connected world.

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... there’s no question that B2B brands are now competing on social grounds...

The Social Currency in the B2B World 2013 Report has been released by Vivaldi Partners Group, a strategic consulting firm that includes a digital and technology agency known as Fifth Season. In the report, Vivaldi Partners Group provides case study examples of six leading brands that most effectively leverage the social behaviors that influence the degree to which individuals share a brand or information about a brand with others. The report also offers recommendations on how to implement successful social media initiatives that will help B2B companies increase their Social Currency.

The report is based on a comprehensive review of the impact of technology on more than 60 brands across 19 industries. The leading brands featured in this report are American Express, AON, Corning, General Electric, Philips and SAP. The report is a B2B-specific update to the Social Currency 2012 Report that focused on consumers.

“I am pleased to present the Social Currency in the B2B World report. Social Currency matters for B2B companies because every business is social, and big data, social, and mobile will form the basis of competitive advantage for all companies,” said Erich Joachimsthaler, CEO and Founder of Vivaldi Partners Group. “With 90 percent of all purchases subjected to social influences, and $30 billion in predicted revenues for the social commerce market in 2015, there’s no question that B2B brands are now competing on social grounds.”

In 2010, Vivaldi Partners Group pioneered the strategic concept of “Social Currency” in a landmark report. Social currency is defined as the degree to which customers share a brand or information about a brand with others. Vivaldi Partners identified six critical social behaviors of B2B customers that when enabled drive consideration, purchase and loyalty.

Additional information about the Social Currency in a B2B World 2013 Report, Vivaldi Partners Group, and Social Currency 100+ can be found at

About Vivaldi Partners Group
Vivaldi Partners Group ( is a global firm that unlocks innovation and growth opportunities for brands and businesses in a digitally connected world. Vivaldi Partners Group uses its expertise in strategy, innovation, marketing, and organization to identify new demand-based opportunities, build strong brands, create and realize engaging experiences, and lead change through the development of people. Vivaldi Partners Group comprises of Vivaldi Partners, Fifth Season, a digital, design and technology agency, and E-Edge.

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Soh Won Cha
Vivaldi Partners
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