Vivaldi Partners Group Sponsoring World Innovation Forum

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Global Brand and Innovation Strategy Consulting Firm Kicking Off WIF with Workshop

Vivaldi Partners Group (http://www.vivaldipartners.com/) will kick off the World Innovation Forum on June 20th with a sponsored workshop on “Using Social Currency to Innovate Successfully and Drive Growth.” Agathe Blanchon-Ehrsam, Executive Director at Fifth Season at Vivaldi Partners Group, will explain how the power of Social Currency affects innovation in today’s digitally connected world. The World Innovation Forum will be presented on June 20-21 at the New York City Center.

Blanchon-Ehrsam will join the leading thinkers in innovation at the World Innovation Forum to talk about how to shape the future of business. At the “Using Social Currency to Innovate Successfully and Drive Growth” Workshop, Blanchon-Ehrsam will explore how social currency is becoming increasingly important in innovation for brands and businesses.

Vivaldi Partners Group pioneered the concept of Social Currency, a tool to understand how customers’ and consumers’ behaviors have changed and how to profit from the change, with a landmark study in 2010 that coined the term and definition. Social Currency consists of the “Social Sixes” of Affiliation, Conversation, Information, Utility, Identity, and Advocacy. At the workshop, Vivaldi Partners Group will also release an update to their landmark Social Currency Report.

“We are thrilled to be partnering with Vivaldi Partners Group in their sponsorship at the World Innovation Forum,” said Patricia Meier, CEO of HSM Americas. “We are especially delighted they will be presenting their Social Currency research at the World Innovation Forum since Vivaldi Partners Group has written the definition of Social Currency.”

“Our firm has a long history in innovation. Social Currency is the very latest thinking on innovation, particularly how it relates to the ecosystem of consumers’ lives and affect brands, businesses and industries,” said Erich Joachimsthaler, CEO and Founder of Vivaldi Partners Group. “We are excited to partner with the World Innovation Forum to explore how the innovation paradigm must shift to accommodate the changing demands of customers’ and consumers’ social lives.”

More information about the World Innovation Forum Workshop, “Using Social Currency to Innovate Successfully and Drive Growth,” and details on signing up can be found at: http://www.vivaldipartners.com/wif2012
About Vivaldi Partners Group
Vivaldi Partners Group (http://www.vivaldipartners.com) is a global firm that helps unlock innovation and growth opportunities for brands and businesses in a digitally connected world. Vivaldi Partners Group uses its expertise in strategy, innovation, marketing, and organization to identify new demand-based opportunities, build strong brands, create and realize engaging experiences, and lead change through the development of people. Vivaldi Partners Group comprises of Vivaldi Partners, Fifth Season, and E-Edge.

About HSM/WOBI:
HSM/WOBI is a multimedia company which brings together executives and thought leaders through world-class events, print media, and a 24-hour cable television network. These multimedia experiences have been brought together under a unified platform, WOBI, a World of Business Ideas – http://www.wobi.com, to deliver the best of Management and Leadership thinking around the world. The two focal events in the US are the renowned World Business Forum and the World Innovation Forum, both taking place in New York. The company is based in Buenos Aires, Argentina, with its US headquarters in New York.

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