Our how-to series is based on the knowledge of the very same people who provide the pulse of Vertical Measure’s proven industry-leading expertise.
Phoenix, AZ (PRWEB) May 10, 2011
Specializing in all aspects of online marketing, Vertical Measures has released three new how-to books that offer a detailed look at the major aspects of Internet marketing. The first book, Keyword Research for Business, highlights the importance of understanding the role of keywords in the marketing of products and services online. Author James Constable notes that keyword research should be implemented throughout every piece of a comprehensive business strategy.
The series also features Blogging for Business, which was written by Kristi Hines. This how-to guide illustrates how blogging can create a range of opportunities for both businesses and individuals. Various elements of an effective blog are covered, as well as integral search engine optimization strategies that can make blogging an even more versatile tool for businesses.
“Our how-to series is based on the knowledge of the very same people who provide the pulse of Vertical Measure’s proven industry-leading expertise,” said Arnie Kuenn, President of Vertical Measures. “To prosper in the current business climate, every company must have an online marketing strategy. A strong foundation in keyword research, blogging, and social media will get a business off to a head start.”
Facebook for Business, penned by Kaila Strong, offers companies a look at how to use the social media site to their marketing advantage. The guide provides a glimpse into the many marketing opportunities businesses can find within one of the most popular websites online. The site’s promotional value, the chances it gives to communicate with clients and customers, and its ability to help gauge their satisfaction are described in depth as well.
The three new books in the how-to series together provide an expanded look at ways to effectively implement a full-scale, business-wide Internet marketing strategy. They were all written by authors with working knowledge in their field, and cover the latest trends in internet marketing and how to advice along with common pitfalls that should be avoided.
To learn more, and purchase the new books as well as the previously released how-to guides Local Search Marketing for Business and Twitter for Business, visit the Vertical Measures online store at http://www.verticalmeasures.com/store/.
About Vertical Measures
Vertical Measures provides search, social, and content marketing services that increase traffic and conversions for business to grow in a competitive online market. The Phoenix, Arizona based company specializes in Internet marketing services for clients ranging from major ecommerce websites to universities, fortune 500 companies, and SEO agencies.