VMOptions Web Directory Gets Local with SEO Citations

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The VMOptions web directory launches a new SEO citation feature that gives local search engine optimization professionals and businesses the ability to simultaneously provide accurate information to potential customers while also sending the right signals to search engines. By utilizing microformat markup, on qualified business listings, visitors to this popular web directory are now presented with immediate access to alternate contact information that is accurately interpreted by the leading search engines.

VMOptions Web Directory
Although many web directories rely on one or two sentence descriptions for their listings, the editors at the VMOptions web directory believe such descriptions are thin and do not best address the needs of the internet community.

The VMOptions web directory recently released a new feature for qualified business listings that appear within their web directory. Effective immediately, all businesses with a physical address may include alternate contact information on their listing details pages. While such features certainly offer search engine optimization benefits, visitors to this popular web directory now have easier access to reach out to those businesses that they are interested in contacting.

Local citations to businesses have long been a strong signal to search engines for ranking organizations in local search queries. Although including references to a physical address in business directory listings is not new within the industry, the VMOptions web directory has properly coded this information using microformat markup. By using microformat markup, VMOptions has ensured that Bing, Google and Yahoo will all be able to properly interpret this data. In addition to passing analysis by Google’s rich snippets testing tool, web directory listing detail pages within VMOptions are also HTML compliant.

Besides listening to the many search engine optimization professionals that asked for SEO citation capabilities within the VMOptions web directory, there are many other features on VMOptions that are popular with professionals. What most notably stands out on VMOptions is their content. Each new listing that appears in the VMOptions web directory receives a summarized review. Such a summary often provides visitors with more in-depth information then what can be presented in a simple one or two sentence description. Although many web directories rely on one or two sentence descriptions for their listings, the editors at the VMOptions web directory believe such descriptions are thin and do not best address the needs of the internet community. Besides being unable to accurately describe a business in one or two sentences, thin listing descriptions often are a sign of weak editorial integrity and the limited effort directory editors are willing to put forth to earn each submission review fee. Both businesses and search engine optimization professionals understand the value of VMOptions’ editorial content standards and its stark difference to the thin content that many web directories claim as being high quality.

Apart from rejecting sub-standard listings so that the active listings within the VMOptions web directory receive the exposure they deserve, the editors at VMOptions are never idle. When editing new submissions is not taking place, the editors at this web directory are busy working behind the scenes and evaluating their index. To protect their visitors and improve the user experience, all listings within the VMOptions web directory are regularly analyzed by their staff to determine that the destination websites are active and free from malware. To ensure no unsafe listings are overlooked in this web directory, VMOptions does utilize the services of an independent third party to continually monitor their index for potentially unsafe websites.

As part of their effort to raise the bar of value, and to lead the web directory industry into 2013 with greater quality standards, the editors at the VMOptions web directory will be modifying many of their existing listings to include SEO optimized contact information. Existing listings within this leading web directory are also being inspected for overall quality and new descriptions are being written, when deemed necessary, to ensure that all visitors truly understand the scope of each website contained within this web directory.

Although many search engine optimization companies and businesses are currently benefiting from the new SEO citation capabilities on the VMOptions web directory, many others are just becoming aware of this feature. SEO citations, when combined with true editorial integrity, are just a couple of the reasons why so many businesses have chosen to be included in this resourceful web directory.

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Valerie Williamson

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