Vocus is proud to work with the EAA and is looking forward to helping them increase their reach and influence and become more efficient across all communication channels.
Lanham, MD. (PRWEB) July 12, 2011
Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing software, today announced that it has signed Experimental Aircraft Association (EAA) as a new customer. EAA will use Vocus’ comprehensive media database, social media monitoring and engagement, and news management software to plan and execute proactive influencer outreach campaigns within social networks, online and through the media. EAA cites news management capabilities, which allow users to see, share and archive all news articles, blog posts and blog comments in one easy-to-read format, and extensive reporting and analytics as the two key reasons for choosing Vocus. However, the ability to see both social media and traditional media comments and coverage in one system also encouraged EAA to join Vocus. “As a relatively small PR staff, our time is pulled in many directions,” said Kevin Hazaert, Communications Specialist at EAA. “Having a service that is easy to understand and use was critical in our selection process. We enjoy the usability that Vocus provides us.”
EAA is a growing, diverse organization with a wide range of aviation interests and backgrounds. Using Vocus will allow them to access media members and influencers critical to their communication initiatives, improve their reach and effectiveness in social networks, monitor and manage their coverage and reputation, execute communication campaigns, and promote events, like their annual AirVenture fly-in convention held during the last week of July in Oshkosh, Wisconsin. EAA AirVenture serves as one of the world's premier aviation events – attracting top government officials, corporate leaders and more than 500,000 aviation enthusiasts from around the world.
“There has been a significant change in how organizations create, share and consume news and information over the past few years,” says Kye Strance, Director of Product Management at Vocus. “Vocus has expanded its software to give PR and marketing professionals easy-to-read access to content and coverage in social networks, blogs, news outlets, forums, etc. It also provides the analysis needed to continue to improve the impact of their efforts. Vocus is proud to work with the EAA and is looking forward to helping them increase their reach and influence and become more efficient across all communication channels.”
Vocus (Nasdaq: VOCS) is a leading provider of cloud-based marketing and PR software that helps organizations of all sizes reach and influence buyers across social networks, online and through the media. Vocus provides a suite of software for social media, content marketing and media relations, creating a comprehensive solution for our customers looking to generate awareness, build their reputation and increase sales in today’s customer-led buying cycle. Vocus is used by more than 30,000 organizations worldwide and is available in seven languages. For more information, please visit http://www.vocus.com or call (800) 345-5572.
EAA embodies the spirit of aviation through the world's most engaged community of aviation enthusiasts. EAA's 170,000 members and 1,000 local chapters enjoy the fun and camaraderie of sharing their passion for flying, building and restoring recreational aircraft. For more information on EAA and its programs, call 800-JOIN-EAA (800-564-6322) or go to http://www.eaa.org. For continual news updates, connect with http://www.twitter.com/EAAupdate.
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