Missouri Baptist University Adds Vocus to Its Academic Lexicon

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MBU to Leverage Vocus PR Software to Manage Media Relations and Keep Tabs on News, Blogs and Social Media Buzz on Competing Institutions

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the new relationships we have been able to develop have resulted in coverage, including national coverage, and have lent tremendous value to MBU; the software has already paid for itself

Missouri Baptist University is learning to tackle what it sees as its biggest communication challenge: building awareness. The St. Louis, Mo.-based academic institution has signed on with Vocus (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, to manage the University’s PR efforts for both traditional and new media.

“Our target audience includes prospective undergraduate and graduate students, which means awareness for us is synonymous with a recruiting,” said Candice Coleman, director of University Communications and a former broadcast journalist. “The people we want to reach can range from the traditional high school senior – to mothers who had a career and are considering going back to school.”

The motivation Missouri Baptist University (MBU) cites for investing in Vocus’ software are to raise awareness among its target audience, to better understand the value its PR efforts are delivering, and to deepen its engagement in social media as a communications channel.

“We’ve been using Vocus for less than a month,” adds Coleman noting that MBU’s 50th anniversary will be a key point of their outreach this year. “Yet the new relationships we have been able to develop have resulted in coverage, including national coverage, and have lent tremendous value to MBU; the software has already paid for itself.”

The ability to monitor news and social media extends beyond merely watching for references to MBU according to Coleman. She says her department will also use the software to track the news, blog and social media buzz of two institutions of higher learning of a similar size and offer competing academic programs.

The result will be the ability to benchmark MBU’s efforts against those of their closest competitors and illustrate the results in simple pie-charts that make it easy for senior management to understand and make fact-based decisions about programs, channels and budgets. “Vocus is an amazing technology tool that quite simply makes my job easier,” added Coleman.

“A study by the Society for New Communications Research found that more and more academic institutions are using social media as a means to engage and recruit prospective students,” said Kye Strance, director of Product Management with Vocus. “It’s the forward looking organizations like MBU, that have invested in a comprehensive platform for PR management with advanced features for news and social monitoring, that will come out ahead.”

About Vocus
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 6,800 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit http://www.vocus.com or call (800) 345-5572.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

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Chris Pilbeam
Vocus
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