Sentiment analysis is an equally important part of social media monitoring – without it, social mentions are merely clip counting 2.0
Lanham, MD, (PRWEB) September 1, 2010
Vocus (NASDAQ: VOCS) announced today that Eloqua has tapped Vocus’ software for social media monitoring and sentiment analysis. While Eloqua, a provider of marketing automation solutions that drive revenue, has been a Vocus customer for two years, it is now among the first to deploy the new social media monitoring module which Vocus launched this June.
Eloqua cites influencer management, customized reporting, and the clean integration Vocus offers between social media monitoring and traditional public relations tools as its top reasons for choosing Vocus. For example, Vocus is designed specifically for the PR professional and social media monitoring is provided on the same single comprehensive platform as its media database and traditional news monitoring features.
“Eloqua is a ‘measure everything’ company,” said Joe Chernov, the company’s director of content marketing. “But free tools and search engine ‘alerts’ tend to create so much noise that it drowns out what we are truly listening for: the voice of the customer and those who influence the customer.”
Chernov says he intends to monitor for – and act on – relevant content, key influencers and share of voice for Eloqua and its key competitors. Moreover, he’s personally keeping tabs on monitoring because, as he said, “I could easily outsource the production of the charts I use to brief executives, but I cannot outsource the knowledge that goes into creating them.”
“Sentiment analysis is an equally important part of social media monitoring – without it, social mentions are merely clip counting 2.0,” added Chernov. “Vocus doesn’t look solely at Twitter as social media, but rather it looks at how you are perceived across a range of social networks.”
In 2009, Vocus offered a lightweight edition of social media monitoring and made that product freely available to existing customers already using its traditional news monitoring product. About 1,800 customers used the free version and provided Vocus with insight for the new premium social media monitoring module it launched in June 2010. Just three weeks after the launch, approximately 50 customers had signed on for the premium version.
“This is about providing Eloqua with insight into who is talking about the company, how often, and in what context,” said Phil Braden, vice president of product management with Vocus. “It’s listening, engaging and measuring social media outcomes in a single solution.”
Eloqua helps clients dramatically accelerate revenue growth. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate and measure programs that accelerate revenue growth. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit http://www.eloqua.com , call 866-327-8764, or email demand(at)eloqua(dot)com.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 7,100 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit http://www.vocus.com or call (800) 345-5572.
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