MonaVie Selects Vocus Marketing and PR Software

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Health and Wellness Brand Looks to Vocus to Energize its Media Outreach and Relationship Building Efforts

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As we look to revamp our public relations efforts, Vocus has made it easier for us to track and analyze news as well as our online reputation, while building and managing relationships with key influencers.

Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and PR software, today announced that it has signed MonaVie as a new customer. The health and wellness brand manufactures and markets products including healthy juices, weight management systems, and energy blends.

MonaVie will use Vocus’ extensive media database, news on demand software, social media monitoring and sentiment analysis, and advanced analytics with prominence and scoring, to develop and execute media outreach campaigns through traditional and social channels. Its reasons for using Vocus are twofold:

  •     Building a more robust PR presence. MonaVie cites media management capabilities, an extensive, up-to-date media database that allows it to directly target reporters, and the ability to link everything back together in a streamlined way, as main reasons to use Vocus.
  •     Bringing PR tools in-house, having previously relied on a PR agency. “We wanted to make sure we’re getting the maximum use out of our dollars,” says Michael Jensen, Senior Manager, Media Relations at MonaVie. “The ability to bring the PR tools in house and essentially have more control over our PR efforts is part of what attracted us to Vocus.”

“As we look to revamp our public relations efforts, Vocus has made it easier for us to track and analyze news as well as our online reputation, while building and managing relationships with key influencers,” says Jensen.

“Vocus’ software not only gives PR and marketing professionals easy-to-read access to content and coverage in social networks, blogs, news outlets, forums, etc., but it also provides the analysis needed to continue to improve the impact of their efforts,” says Kye Strance, Director of Product Management at Vocus. “Vocus is looking forward to developing a long-standing relationship with MonaVie by helping them improve their online reach and influence through social networks, online and through the media.”

About Vocus
Vocus (Nasdaq: VOCS) is a leading provider of cloud-based marketing and PR software that helps organizations of all sizes reach and influence buyers across social networks, online and through the media. Vocus provides a suite of software for social media, content marketing and media relations, creating a comprehensive solution for our customers looking to generate awareness, build their reputation and increase sales in today’s customer-led buying cycle. Vocus is used by more than 30,000 organizations worldwide and is available in seven languages. For more information, please visit or call (800) 345-5572.

About MonaVie
MonaVie is a leading network marketing company that sells premium nutrition products—made from the rarest ingredients on earth—in 17 countries around the world. Launched in 2005, MonaVie became one of the fastest-growing companies in history. In 2009, the Inc. 500 listed MonaVie as the No. 1 fastest-growing private company in the Food & Beverage category, and Ernst & Young named Dallin Larsen, MonaVie’s founder and CEO, Entrepreneur of the Year. MonaVie’s product portfolio includes a line of functional beverages, a healthy energy drink, and a healthy weight management system. Learn more about MonaVie at

Become a fan of MonaVie on Facebook ( or follow MonaVie on Twitter (

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, interruptions or delays in our service or our Web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, our ability to integrate acquisitions, foreign currency exchange rates and interest rates.


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Cassandra Pean
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