Company Reports 300 Percent Sales Growth Thanks to the Vocus Marketing Suite

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Vocus’ integrated Marketing Suite played a large part in more than doubling Pedersen Worldwide’s sales.

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Vocus saves so much time. We can now devote time to making sure our different marketing channels are functioning together, supporting one another and mutually beneficial.

Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud marketing, released a case study illustrating the power of its integrated Marketing Suite. Pedersen Worldwide, the parent company of two international clothing and accessory retailers, reported a 300 percent sales increase since implementing Vocus marketing software.

“Since we have had the Vocus Marketing Suite, our online retail sales have increased by 300 percent,” said Pedersen Worldwide’s Associate Vice President of Communications, Scott Brady. “A lot of that is thanks to the efficiency we’ve gained from the Vocus Marketing Suite; its email campaigns and the other tools.”

Prior to subscribing to Vocus, Pedersen Worldwide used online news releases, maintained its social media presence, and had two email lists totaling nearly 100,000 subscribers. The Pedersen Worldwide team had the right tools, but fell short of their potential due to the fragmentation of their platforms.

Once Pedersen Worldwide started using the integrated tools of the Vocus Marketing Suite, both of the company’s brands, Del Sol (color-changing clothing and nail polish) and Cariloha (bamboo clothing and accessories) more than doubled their sales.

“Just having everything under one roof makes it so much easier,” said Brady. “Vocus saves so much time. We can now devote time to making sure our different marketing channels are functioning together, supporting one another and mutually beneficial.”

To read more about the successes companies have experienced thanks to the Vocus Marketing Suite, please visit:

About Vocus

Vocus is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America and Europe. For further information, please visit or call (800) 345-5572.

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This release contains “forward-looking” statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as “may,” “will,” “expects,” “projects,” “anticipates,” “estimates,” “believes,” “intends,” “plans,” “should,” “seeks,” and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus’ filings with the Securities and Exchange Commission.

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Laura Spaventa
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