Social Media Measurement Guide Helps Marketers Prove Success

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New guide from Vocus helps marketing teams tie social media activity to real business outcomes to measure ROI

Vocus Marketing Cloud
Our guide will help marketers prove the business case for social media, beyond soft metrics like follower counts and visits.

Vocus (NASDAQ: VOCS), a leading marketing cloud provider, has released a new guide: How to Track and Measure Social Media Marketing. The free guide helps businesses of all sizes track and measure their social media campaigns, and tie the results to real business outcomes.

As businesses begin to ‘crack the code’ of social media, bigger results and recognition await marketers who can analyze, track and report social media’s contribution to their company’s bottom line. However, this data comes from multiple sources and marketers need help to integrate it, compare it and connect it to their business systems.

“Marketers feel they’re getting results from social media, but the statistics to convince executives aren’t easy to create,” says Mark Gambill, Chief Marketing Officer at Vocus. “Our guide will help them prove the business case for social media, beyond soft metrics like follower counts and visits.”

The Vocus guide includes tactical advice from several social media measurement experts, including web metrics guru Marshall Sponder, Christopher Penn of SHIFT Communications, and Google’s Analytics Evangelist Justin Cutroni.

Topics covered include:

  •     A walkthrough of essential social media metrics and KPIs
  •     A beginner’s guide to essential Google Analytics features
  •     Attribution modeling to discover which actions lead to outcomes.
  •     Network-specific metrics for Facebook, Twitter, Google+, LinkedIn and Pinterest.

The guide is available to download free at

About Vocus
Vocus is a leading marketing cloud provider that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit or call (800) 345-5572.

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This release contains “forward-looking” statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as “may,” “will,” “expects,” “projects,” “anticipates,” “estimates,” “believes,” “intends,” “plans,” “should,” “seeks,” and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus’ filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, risks associated with acquisitions, including our ability to successfully integrate acquired businesses, risks associated with our foreign operations, interruptions or delays in our service or our web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain, and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, foreign currency exchange rates and interest rate.

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How to Track and Measure Social Media Marketing Guide