Vocus Releases Landmark Study: State of the Media in 2010

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'2010 State of the Media' forecasts that major newspapers have probably made as many cuts as possible and that as a result journalists are often 'performing dual roles'

Lanham, MD (PRWEB) January 19, 2010

Vocus, Inc. (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced it has released its landmark study titled: “2010 State of the Media.” The report covers the four traditional media segments including newspapers, magazines, television and radio – and analyzes the net outcome of 2009, makes forecasts for 2010 and finally looks at what this means to the PR professional.

The report is numbers-driven and key findings include:

•     Approximately 293 newspapers folded in 2009, with nearly 100 shuttering in Q1
•     Eight magazines with a circulation of 1 million or more ceased publication
•     Including print and online, 1,126 magazines shuttered in 2009
•     Radio stations gave up more than 10,000 jobs
•     More than 100 TV stations were affected by their parent companies filing Chapter 11

“2010 State of the Media” forecasts that major newspapers have probably made as many cuts as possible and that as a result journalists are often “performing dual roles.” The report also takes a look as new media business models and notes that content sharing trends are likely to continue in 2010: “As newspapers diminish, look for more joint ventures between surviving papers and broadcast outlets and an increase in media integration.”

The report, written for the public relations professional, is based on ongoing research by the Vocus media research team. The report is freely available for download online at Vocus’ Web site. Members of the media and blogging community can request a copy of the complete survey results by sending an e-mail to fstrong-at-vocus-dot-com.

About Vocus
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 4,000 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit http://www.vocus.com or call (800) 345-5572.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

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