PRSA and Vocus Present PR Webinar: Does Traditional Media Still Matter?

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One-hour Webinar Featuring Industry Experts to Examine Why Traditional Media is Still an Important Part of a Public Relations Program

A leading provider of on-demand software for public relations management.

Despite all the attention being paid to social media today, exposure in traditional media outlets is still a critical media relations output

Vocus, Inc. (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced it will host a free Webinar titled, "Does Traditional Media Still Matter?"

The one-hour Webinar will feature industry thought leaders Dr. Donald K. Wright, professor of public relations at Boston University, and Annie Jennings, CEO of Annie Jennings Public Relations. It will provide key insights as to why traditional media remains important within an organization's overall media relations strategy.

Specifically, the speakers will discuss:

  • What role should traditional media play in a public relations strategy, given the recent enthusiasm for social media?
  • What opportunities do traditional media outlets still offer and why is the timing perfect?
  • What are the most effective techniques for building a traditional media relations program into an overall public relations strategy?

The Webinar will be held on Thursday, Aug. 13, 2009, at 3 p.m. EDT. To register, or for more information, please click on the following link: http://bit.ly/3DNepN.

"Despite all the attention being paid to social media today, exposure in traditional media outlets is still a critical media relations output," says Barbara McDonald, vice president of marketing for PRSA. "This Webinar will provide excellent insights from the perspectives of a leading academic researcher and a highly successful public relations practitioner. We're grateful to Vocus for sponsoring this terrific learning opportunity."

About the Public Relations Society of America (PRSA)
The Public Relations Society of America, headquartered in New York City, is the world's largest organization for public relations professionals with nearly 32,000 professional and student members. PRSA is organized into 110 Chapters and 10 Districts nationwide, and 20 Professional Interest Sections and Affinity Groups, which represent business and industry, counselling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and non-profit organizations. The Public Relations Student Society of America (PRSSA) has 303 Chapters at colleges and universities throughout the United States, and one Chapter in Argentina.

About Vocus
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used more than 3,700 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit http://www.vocus.com or call (800) 345-5572.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus' expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

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Frank Strong

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