Vocus Announces Winter '11 Release

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Vocus Social Media Monitoring Module

The changes Vocus is rolling out are expediting my work and making it easier and faster to do my job – while still getting it done right.

Lanham, MD (PRWEB) December 15, 2010

Vocus (NASDAQ: VOCS), a leading provider of cloud-based software for public relations and marketing, announced today the roll out of the Winter ‘11 product release for the Vocus platform. Winter ‘11 includes a series of enhancements that simplify the process of setting-up and filtering content from news and social media monitoring searches. The enhancements also include updates to analytics and added the new PRWeb content creation tool into the Vocus platform.

“One of our primary goals with Winter ’11 is to help our customers do more with the social media and news content that’s available to them,” said Phil Braden, vice president of Product Management with Vocus. “We’ve made search and analytics easier for beginners while at the same time adding new options for advanced users. We’ve also improved the distribution interface, to make it easier for our customers to get their news content directly to consumers, journalists and influencers.”

Key features of Vocus Winter ‘11 edition include:

•     Simplified news and social searches. Monitoring searches are easier to set-up and clutter-free. The simplified search allows users to more easily define what topics they wish to monitor and also, which topics they’d like to exclude. In addition, users can also preview a sample of the search results prior to saving the search by testing the results against a 30 day archive.
•     On-screen filtering. The new on-screen filtering enables customers to filter results in a similar way a user would filter results on a high-quality online shopping site – only instead of filtering by brand or price range, users can filter by date, outlet type, origin and news type. This option also allows users to filter results based on keyword searches and easily transition between multiple sets of keyword searches. News and social mentions can be easily aggregated and automatically forwarded to colleagues and clients keeping them informed of the latest news and social chatter.
•     Customizable analytics dashboards. Vocus offers customers an array of analytics charts to understand volume, tone and origin of news and social mentions about their organization, or their competitors. Enhancements to Vocus analytics provide users with an improved ability to customize their dashboard for reporting results to senior executives or clients. The individual charts can be adjusted with a “drag and drop” feature and configured to display at a customizable size.
•     PRWeb distribution enhancements. Vocus has updated the online news release creation tool within the Vocus platform to build on the user experience previously only available on PRWeb.com. The improved look and feel provides a WYSIWYG (what-you-see-is what-you-get) interface that allows users to see how their release will look during the process of creating or editing a news release. The improvements also allow users to store images for reuse, make it easier to include hyperlinks in the copy of a news release, and provide for improved distribution targeting by geography and subjects.

“On-screen filtering makes my searches and the process of searching more efficient, which saves me time,” said Crystal Smith, senior consultant, Integrated Media for Public Relations for Syracuse-based Strategic Communications, LLC. “The changes Vocus is rolling out are expediting my work and making it easier and faster to do my job – while still getting it done right.”

Vocus Winter ’11 includes enhancements to both its social media monitoring module and other key functional areas of the software, including media relations, news monitoring, analytics and distribution. In combination this suite provides the industry with the first comprehensive platform that allows PR and marketing professionals to share content and build relationships with journalists, bloggers, consumers and other key influencers. More than 7,000 customers used Vocus software today, and including PRWeb customers, the company counts more than 30,000 customers worldwide.

About Vocus
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of cloud-based marketing and PR software. Our software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their visibility and increasing their ability to measure its impact. Our software addresses the critical functions of earned marketing including media relations, news distribution, news monitoring and social media. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 30,000 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit http://www.vocus.com or call (800) 345-5572.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, interruptions or delays in our service or our Web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, our ability to integrate acquisitions, foreign currency exchange rates and interest rates.

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