If our shows are to remain strong sales events in coming years, we need to attract new generations of buyers to the world of antiques, requiring a sustained, national public relations effort that precision-targets the media with regular frequency. Without a tool like Vocus SBE, we couldn't begin to run an effective national campaign
Lanham, MD (PRWEB) December 10, 2008
Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced that Armacost Antiques Shows, a nationally known promoter and producer of fine antiques shows, has selected Vocus' Small Business Edition (SBE) to promote its business. Using Vocus SBE, Armacost will be able to drive traffic to their website and help create a renewed interest in the antique business.
"As a company, we're at a juncture where it's time to sharpen our media outreach activities and try to replicate the sort of intensive PR effort you'd associate only with large companies with vast resources," said Bob James of Armacost Antiques Shows. "In the past, we've depended on methods to get our message out that proved unsatisfactory given the high stakes and the level of effort demanded."
James continued, "Now, Vocus' small business public relations software has enabled us to grab the media's attention in ways we simply couldn't in the past. It's put us on the path to creating a solid PR foundation for our brand."
Armacost Antiques Shows provide distinctive and profitable venues for dealers, plus opportunities for antiques lovers to buy with an assurance of quality and authenticity. Its nonprofit sponsors help generate enthusiasm for antiques, while delivering much-needed financial support for their communities. In recent years, antique collecting has waned and the downturn has noticeably affected antiques shows.
"If our shows are to remain strong sales events in coming years, we need to attract new generations of buyers to the world of antiques, requiring a sustained, national public relations effort that precision-targets the media with regular frequency. Without a tool like Vocus SBE, we couldn't begin to run an effective national campaign," said Bob James of Armacost Antiques Shows.
For more information or for a free demonstration of Vocus Small Business Edition, please visit http://www.vocus.com.
About Armacost Antiques Shows:
For nearly 40 years, Armacost Antiques Shows has provided distinctive and profitable venues for dealers and opportunities for antiques lovers to buy with an assurance of authenticity. All our shows benefit nonprofits, including museums, churches, social service agencies and preservation groups. The nonprofit sponsors help generate enthusiasm for antiques while delivering much-needed financial support for their institutions and communities. More information about our shows is available at http://www.armacostantiquesshows.com.
About Vocus, Inc.:
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 3,100 organizations worldwide and is available in five languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit http://www.vocus.com or call 800.345.5572.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.