Marketing professionals are blending traditional marketing with the Web, and they want to measure the results of their campaigns.
Beltsville, MD (PRWEB) May 09, 2012
Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud marketing software, announced the addition of broadcast monitoring for radio and television to its News on Demand (NOD) monitoring product. The new feature provides streaming video of broadcast coverage for all 210 demographic market areas (DMA) in the United States and additional coverage in 15 major international markets in Canada, China, France, Germany and the UK, among others.
Combined with existing Vocus monitoring of 65,000 news sources, 20 million blogs, and the entire social web, including online video such as YouTube, the premium broadcast monitoring provides a single comprehensive platform for monitoring and measuring marketing and PR programs.
“With the confluence of traditional and new media, integrated marketing has been a growing theme,” says Vocus CMO Jason Jue. “Marketing professionals are blending traditional marketing with the Web, and they want to measure the results of their campaigns.”
Previously Vocus offered only closed-captioned monitoring of the top 100 DMAs, but the new addition means clients can access streaming video of broadcast coverage – in near-real time – from all 210 DMAs. The video clips, which are tagged with circulation or audience size figures, are stored for up to 30 days for free with additional download packages available to save video clips permanently.
Clips captured may be shared internally within a client’s organization using automatic news forward feature which forwards the results of searches to a distribution list a user establishes; for example, searches of a brand name.
“Many providers track just broadcast or social media,” added Jue. “Vocus has been in the monitoring business for the last decade and provides the ability to monitor, analyze and measure results across a full-range of mediums.”
Pricing for Vocus Premium Broadcast Monitoring is based on the number of users licensed on the Vocus platform and starts for as little as $1500 annual subscription – about one-third the cost of traditional broadcast monitoring. Existing NOD customers already subscribed to broadcast coverage using closed-captioned monitoring, will automatically see coverage boosted to all 210 DMAs.
For more information visit: http://www.vocus.com/content/publicrelations.asp
Vocus, Inc. is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572.
This release contains “forward-looking” statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as “may,” “will,” “expects,” “projects,” “anticipates,” “estimates,” “believes,” “intends,” “plans,” “should,” “seeks,” and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus’ filings with the Securities and Exchange Commission.
The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, risks associated with acquisitions, including our ability to successfully integrate acquired businesses, risks associated with our foreign operations, interruptions or delays in our service or our web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain, and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, foreign currency exchange rates and interest rates.
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