Measuring New Media: It Can Be Done
Lanham, MD (Vocus) September 30, 2008
Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced that the company will be presenting at the upcoming PR News Digital PR Next Practices Summit. The event will take place at the Grand Hyatt in New York City from 8:30 a.m. - 5:00 p.m. on Friday, October 3.
Vocus' Director of Product Management, Kye Strance, will lead a panel of industry experts in a discussion on measuring the effect of new media on public relations efforts and its contribution to bottom-line business results. The panel, "Measuring New Media: It Can Be Done," will be held at 1:45 pm ET and will offer techniques for incorporating new media into your current public relations process and assessing its impact on your overall strategy.
PR News' Digital PR Next Practices Summit will bring together the experts in digital communications to share ideas, tactics and lessons learned. The one-day summit will show professionals how to leverage the traditional tenets of online communications and the "next practices" without spending your every last dollar and hour. For more information, please visit http://www.prnewsonline.com/resources/digitalprsummit.html.
About Vocus, Inc.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 2,900 organizations worldwide and is available in five languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit http://www.vocus.com or call 800.345.5572.
This release contains " "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.