Vocus Webinar Offers Best Practices for Measuring the Impact of Public Relations

Share Article

Marketing and PR professionals to discuss ways to demonstrate results of PR efforts to key stakeholders.

Vocus, Inc (NASDAQ: VOCS), a leading provider of on-demand software for corporate communications and public relations, announced today that it will sponsor a free webinar providing techniques for effective measurement and reporting of public relations efforts. Entitled “PR Measurement and Reporting: Sharing Success”, the webinar will highlight ways PR and marketing professionals can demonstrate the impact public relations has on their organization’s bottom line.

The webinar will be held on Wednesday, October 18, 2006 at 2:00pm ET and is part of the monthly Vocus PR Best Practices Webinar Series. Registration for the free session is available at http://www.vocus.com/prwebinars.

Marketing and PR professionals today are under increased pressure to measure the value of their PR campaigns and activities. In “PR Measurement and Reporting: Sharing Success”, Dina Silver, Director of Marketing Communications, and Thomas Yencho, Associate Director of Marketing Communications for Lehigh University, offer best practices for generating meaningful and useful results from news coverage, campaigns, and activities. Silver and Yencho will also reveal how Lehigh has utilized Vocus PR software to compile and distribute that information to key stakeholders throughout the University to help them realize the value of PR and engage them in the public relations process.

The Vocus PR Best Practices Webinar Series provides an educational and informational resource for organizations of all sizes and types to gather public relations best practices and practical techniques that can be applied to their everyday communications and campaigns. Each session follows real-life customer case studies focused on a variety of topics of interest to PR practitioners. The full schedule in the series is available here: http://www.vocus.com/prwebinars.

A replay of this webinar is available free of charge on the Vocus web site at http://onlinepressroom.net/vocus/, under Events. Free access to other session replays in the Vocus PR Best Practices Webinar Series is also available at this link, http://onlinepressroom.net/vocus/, under Events.

About Vocus, Inc.

Vocus (NASDAQ: VOCS) is a leading provider of on-demand software for corporate communications and public relations. Our web-based software suite helps organizations of all sizes manage local and global relationships and communications with journalists, analysts, public officials and other key audiences. Our software helps customers manage media relations, news monitoring and analysis, interactive email campaigns, online newsrooms, and government relations activities. Vocus software is delivered as an easy-to-use and cost-effective annual subscription, with no need for internal hardware, software or IT support. Our software is currently available in five languages, and is in use by customers around the world. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information please visit http://www.vocus.com or call 800.345.5572.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

Media Contact

Kelly Brighton

Director of Marketing Communications

Vocus, Inc.

301-683-6079

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kelly Brighton
Visit website