Geisinger Health System Selects Vocus On-Demand Software for Public Relations

Share Article

Vocus' platform allows Geisinger to increase effectiveness and track results of public relations.

News Image
The automation of activities in Vocus is a huge time-saver, and the robust reporting tools allow us to analyze our results and proactively update management on the success of our programs.

Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for corporate communications and public relations, announced today that Geisinger Health System (Geisinger) has selected Vocus public relations software to help manage and track its public relations efforts. The Vocus on-demand PR software solution will enable Geisinger to more strategically manage public relations to drive increased awareness of healthcare-related issues.

As the leading rural healthcare provider in the United States, Geisinger views effective public relations as critical to maintaining its reputation for excellence. Using manual processes, Geisinger's PR staff was unable to track the numerous public relations projects the team managed in a given month. Patti Urosevich, National Media Manager, Geisinger Health System, sought an automated solution that would allow her to easily manage all activities, as well as track the results of those efforts from one central location.

"Vocus provides a centralized resource that enables us to locate and manage our projects and activities quickly and easily," said Urosevich. "The automation of activities in Vocus is a huge time-saver, and the robust reporting tools allow us to analyze our results and proactively update management on the success of our programs."

Vocus PR software offers full project management capabilities that enable Urosevich to manage all PR activities including pitching opportunities, press releases, speaking engagements as well as publicity events from one software suite. Geisinger PR can also easily link these activities to other projects or individuals, such as news items or journalists, as well as track and report on those projects through Vocus' integrated reporting tools.

"Effective public relations is increasingly critical for many organizations. However, coordinating all the activities required as part of daily PR operations can be a real challenge," said Bill Wagner, Chief Marketing Officer of Vocus, Inc. "Vocus PR software provides a central resource for PR team members to collaborate and stay updated on all ongoing projects, helping PR teams to become more efficient and effective in generating publicity for their organizations."

About Vocus, Inc.

Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for corporate communications and public relations. Our web-based software suite helps organizations of all sizes manage local and global relationships and communications with journalists, analysts, public officials and other key audiences. Our software helps customers manage media relations, monitor and analyze their news, conduct interactive email campaigns, build online newsrooms, and manage government relations activities. Vocus' PRWeb platform is also recognized as one of the Internet's leading online news and press release distribution services. Vocus' software is available in five languages and can be accessed from any computer via secure login over the Internet with no need for internal hardware, software or IT support. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit or call 800.345.5572.

About Geisinger Health System

Geisinger Health System is the foremost rural healthcare provider in the United States. Founded in 1915, it has evolved into one of the nation's leading fully integrated healthcare providers. Serving more than two million residents throughout central and northeastern Pennsylvania, the physician-led organization is at the forefront of the country's rapidly emerging electronic health records movement. With three major regional medical centers and a 650-member group practice, the pioneering system is home to the industry's pre-eminent not-for-profit rural HMO and the renowned Geisinger Center for Health Research--dedicated to creating innovative new models for patient care, satisfaction and clinical outcomes. For more information, visit

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

Media Contact

Kelly Brighton

Director of Marketing Communications

Vocus, Inc.


# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kelly Brighton
Visit website