Every company, despite their size, needs PR. Vocus SBE is an ideal solution that instantly monitors the results each press release has on our website traffic and, ultimately, sales
Lanham, MD (Vocus) April 7, 2008
Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced a new release of its Small Business Edition (SBE). Combining Vocus' award-winning PR software with its PRWeb platform to provide everything, small businesses need to promote their business. Designed specifically to meet the online marketing and public relations needs of small businesses, SBE is an easy and cost-effective way to create publicity, increase traffic to a website and generate sales leads.
"With limited budgets and no resources to dedicate to public relations, small businesses often struggle to generate publicity and reach potential customers," said Bill Wagner, chief marketing officer of Vocus. "Vocus SBE is an online marketing and public relations solution that provides small businesses with the ability to get their message out to millions of consumers to not only create publicity but create sales leads."
With SBE, small businesses can create an online press release that includes photographs of their products, links to their website and even file attachments with additional information. These releases are distributed through Vocus' PRWeb platform where it is indexed by search engines, fed to top news sites, included in more than 8 million RSS feeds and sent to top media outlets. Vocus Small Business Edition also allows users to send their releases directly to journalists and monitor news about their organization, their competitors and their industry. Built on the same platform as Vocus' Enterprise and Professional Editions, this latest Edition also includes analysis and reports that show users how many potential customers are viewing their news and clicking on links to their website.
"Every company, despite their size, needs PR. Vocus SBE is an ideal solution that instantly monitors the results each press release has on our website traffic and, ultimately, sales," said Heather Dadmanesh, president of Moojoo Ken. "It's a very grown-up feeling to be driving your own PR machine -- like Daddy gave us the keys to the car!"
Vocus SBE is available immediately and as with Vocus' other Editions requires no software installation or IT support. For more information, please visit http://www.vocus.com or for a free demonstration of Vocus Small Business Edition visit http://www.vocus.com/sbedemo.
About Vocus, Inc.:
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 2,400 organizations worldwide and is available in five languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit http://www.vocus.com or call 800.345.5572.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.