Exploring the ROI of Online Press Releases.
Lanham, MD (Vocus) April 4, 2008
Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced it will sponsor the Society for New Communications Research's (SNCR) new study, "Exploring the ROI of Online Press Releases." SNCR is a non-profit think tank focused on the latest developments in media and communications.
Based on input from seasoned PR professionals, journalists and academics, a team of SNCR Fellows, including Shel Holtz and Dr. Mihaela Vorvoreanu will lead the study research examining how to define and measure ROI within the current media landscape through surveys and case studies. The SNCR invites public relations and marketing professionals to participate in this research. A brief survey questionnaire is available at http://www.surveytracker.net/scripts/survey.dll?AHID=031003.
"The press release is evolving from a way to communicate primarily to journalist to a method of sharing news directly with a wider audience that includes customers and consumers," said Bill Wagner, chief marketing officer at Vocus. "We are excited to partner with the SNCR to better quantify the impact a press release can have on not only publicity but revenue."
"New online communications tools and technologies are changing the way we think about traditional communications tools, such as the press release," stated Jen McClure, executive director, SNCR. "We are delighted to be exploring this important shift with the support of our Vendor Council and Advisory Board member, Vocus."
All participants will receive a complimentary copy of the executive summary of the final report and a special discount to attend New Communications Forum, April 22-25, in Sonoma County, Calif., where the initial findings will be released in a special session. The event will be sponsored in part by Vocus.
About Vocus, Inc.:
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 2,400 organizations worldwide and is available in five languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit http://www.vocus.com or call 800.345.5572.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.