Vocus Launches Summer '08
New Version of On-Demand Public Relations Software Includes Social Media Tools and Customized Analytics to Simplify Distributing News, Managing PR and Measuring Results
Lanham, MD (Vocus/PRWEB ) June 30, 2008 -- Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced the launch of Vocus Summer '08, the latest release of its award-winning public relations management software. Summer '08 includes more than 40 new features and enhancements for customizing analytics, targeting media and tracking projects and results.
"With easier ways to distribute our news, manage our projects and measure our results, Summer '08 enables us to effortlessly enhance and evaluate our PR program according to our business needs and focus on getting the results we want," said Lyza Swearingen Latham, Director of Marketing at Hostway Corporation "Vocus Summer '08 takes a powerful public relations management system and makes it even more powerful and easier to use."
The latest release of the industry's most advanced on-demand software for public relations professionals, Summer '08 features include:
- Increased Collaboration and Planning -- Vocus Summer '08 keeps PR teams in-synch with a clear picture of upcoming activities laid out in a simple calendar view. Users can also generate a complete calendar of upcoming interviews, deadlines and projects in Outlook directly from the Vocus console.
- Enhanced Tools for Media Targeting -- Vocus Summer '08 now adds social media tools to better target journalists and tailor pitches to increase resulting coverage. Each contact within Vocus with a Wikipedia entry will now include a link to the existing entry, offering instant access to highly-relevant information from one of the world's largest social media websites.
- Centralized View of all News Distribution Results -- Customers can now track who has opened and read email distributions as well as access the headline impressions and online views generated by PRWeb press releases directly from the distribution tab within the Vocus console to get a complete picture of their campaigns.
- Customized Analytics Dashboard -- By adding the latest drag and drop technology, users can now instantly re-arrange their dashboard according to personal preferences, choosing from more than 120 standard charts.
"Vocus continues to address the unique and changing needs of the public relations marketplace and enables PR professionals to get their messages to stand out in today's media world," said Bill Wagner, chief marketing officer of Vocus, Inc. "With Summer '08, Vocus continues to advance its award-winning PR software with a stream of innovations that set the standard for the industry."
With Vocus' on-demand model, customers will seamlessly be transitioned to Summer '08 with no software to download or IT-involvement required. Existing Vocus customers will be upgraded to the new release by the end of the week.
About Vocus, Inc.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 2,600 organizations worldwide and is available in five languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit www.vocus.com or call 800.345.5572.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.
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