Measuring Public Relations for Marketing Success
Lanham, MD (Vocus) October 4, 2007
Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced that it will sponsor a free webinar offering marketing and public relations professionals advice on effectively measuring the ROI of PR. Titled "Measuring Public Relations for Marketing Success," the webinar will be held on Friday, October 12, 2007 at 2:00pm ET. To register for the webinar, please visit http://www.vocus.com/prwebinar1012.
Dr. Donald Wright, professor of Public Relations at Boston University and Kirkland Ahern, AVP of Analytics & Corporate Communications at Wachovia will examine how industry-leading organizations have been able to use PR management technology to tackle the ROI challenge and better manage and measure their PR efforts. The webinar will explore how to determine success based on company's goals as well as how to apply the findings to increase results and success across all marketing activities.
Vocus will also be releasing a new whitepaper, Measuring the Marketing ROI on Public Relations, offering techniques for measuring the impact of public relations to improve success and demonstrate value to the business. To download this free Vocus whitepaper, please visit http://www.vocus.com/prwp1012.
Part of Vocus' monthly series, this webinar is designed to provide an educational and informational resource for organizations to gain insight into the best practices for public relations and practical techniques that can be applied to their everyday communications campaigns. A replay of the webinar will be available free of charge following the event on the Vocus web site at http://onlinepressroom.net/vocus/ , under Events.
About Vocus, Inc.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 2,000 organizations worldwide and is available in five languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit http://www.vocus.com or call 800.345.5572.
This release contains " "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.