Vocus to Issue Major Authentication Update to PRWeb

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New Authentication Methods Streamline News Release Security; Social Authentication Gives Reader Proof of Issue’s Identity

To continue delivering top tier news release quality for our customers, we invested in best in class, modern, security and verification technologies to ensure that our releases are the most credible and reliable in the industry.

Vocus, Inc. (NASDAQ: VOCS), a leading marketing cloud provider, will release major updates to PRWeb beginning this week. The updates focus on streamlining and modernizing issuer identity and new, innovative, independent social authentication.

Every press release service currently has manual methods of verifying a sender’s identity. PRWeb’s new updates use technology to streamline and automate major components of these security methods. In addition to mandatory email verification, new, automated, identity security methods include phone number and website verification to help customers verify their identity more quickly and efficiently without sacrificing quality.

Today readers must rely solely on the press release company to verify the identity of a sender. With PRWeb’s new Social Authentications, readers can now feel secure in the source of the release. Authenticated Twitter, Facebook and LinkedIn accounts will show in the release and enable readers to personally substantiate the reputation of the issuer of PRWeb releases.

With the new automated and social verifications, PRWeb is the first in the industry to modernize and streamline industry standards for press release verification. PRWeb is now the only service to offer author substantiation through verified Social Media identities.

Additionally, PRWeb strengthened editorial guidelines, expanded the editorial review team, automated internal fraud checks and continuously banned suspect release categories over the past five months. The updates came shortly after PRWeb distributed a fraudulent release last November.

“PRWeb is committed to meet the needs of companies trying to communicate in the evolving social web,” said Vocus Senior Vice President of Products, You Mon Tsang. “PRWeb became the number one news release service in the world last summer. To continue delivering top tier news release quality for our customers, we invested in best in class, modern, security and verification technologies to ensure that our releases are the most credible and reliable in the industry.”

About Vocus

Vocus is a leading marketing cloud provider that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572.

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Forward-Looking Statement

This release contains “forward-looking” statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as “may,” “will,” “expects,” “projects,” “anticipates,” “estimates,” “believes,” “intends,” “plans,” “should,” “seeks,” and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus’ filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, risks associated with acquisitions, including our ability to successfully integrate acquired businesses, risks associated with our foreign operations, interruptions or delays in our service or our web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain, and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, foreign currency exchange rates and interest rate.

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Laura Spaventa
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