Vocus Enhances Marketing Suite with New Features

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New features improve experience and functionality

These new email enhancements are targeted at organizations ready to move to the next step of email marketing, which includes optimization, analytics, and event-driven marketing.

Vocus (NASDAQ: VOCS), a leading marketing cloud provider, announced new email features to the Vocus Marketing Suite that enhance the experience and functionality for our customers who wish to do more sophisticated marketing.

“The Marketing Suite provides a comprehensive solution to help businesses attract, engage and retain customers,” said Vocus Senior Vice President of Products, You Mon Tsang. “These new email enhancements are targeted at organizations ready to move to the next step of email marketing, which includes optimization, analytics, and event-driven marketing.”

New features include:

  • Triggered Messages

Triggered Messages are communications that launch based on a date, such as a birthday or anniversary. This feature allows marketers to send targeted event driven emails to customers.

  • A/B Split Testing

A/B Split Testing is used to test a message’s effectiveness with an audience and features dual message creation, automated winner selection and sending of winning message, and time of day split testing.

Dual message creation lets users create their A/B test from the same screen, allowing seamless, side by side, creation of test messages to compare and contrast each message with ease.

Time of day split testing lets users test messages at different times of day to determine optimal timing of their emails.

  • Google Analytics

Google Analytics integration allows users to automatically append Google Analytics parameters to their emails to track the campaign effectiveness on their web traffic.

  • Compare Messages

The Compare Messages feature gives users the capability to see statistics on multiple emails side-by-side and highlight messages that had the highest performance.

Thousands of businesses use the Vocus Marketing Suite to attract and engage customers by integrating social, search, publicity and email. To learn more about Vocus Marketing Suite, visit: http://www.vocus.com

About Vocus

Vocus is a leading marketing cloud provider that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America , Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572.

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Forward-Looking Statement

This release contains “forward-looking” statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as “may,” “will,” “expects,” “projects,” “anticipates,” “estimates,” “believes,” “intends,” “plans,” “should,” “seeks,” and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus’ filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, risks associated with acquisitions, including our ability to successfully integrate acquired businesses, risks associated with our foreign operations, interruptions or delays in our service or our web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain, and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, foreign currency exchange rates and interest rate.

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