Orchard Park, NY (PRWEB) June 29, 2012
Demand for voice broadcasting, also known as "voice blast" or "phone blast" is increasing for several reasons according to Laurie Patterson, Monarch's director of broadcast operations, one of the leading providers in the United States.
"Voice broadcasting, applied with known best practice methods, offers a number of compelling advantages that are being embraced in the non-profit, education and political fields. Dollar for dollar, voice broadcasting is the fastest, easiest and most effective way to target any large audience with a time-sensitive message," said Patterson.
Simply stated, voice broadcasting is a way to send pre-recorded messages to hundreds or thousands of people at once. This online technology, which is easily accessible, can auto-dial hundreds, or thousands, of phone numbers per minute and can deliver recorded messages to people answering the phone, or to voicemail.
Patterson cites several reasons why voice broadcasting is becoming the most popular and preferred way to reach out to masses with important informational messages.
1) Healthy competition is driving voice broadcasting costs down and rates are at historic lows. "Postage keeps going up, and telecommunications costs keep going down," Patterson said. "The value is incredible. When you can get a voice message out to the masses at a small fraction of what it costs to mail a postcard, you know people will be using it. That's exactly what we're seeing."
2) Email is cheaper but voice broadcasting hits the target. "Establishing an email list is important and a great way to keep in touch, but surprisingly, not everyone gets or reads their email on a regular basis. What used to be a pleasure has become a chore with people spending much of their online time hitting the delete key, or changing their email address to avoid unwanted messages. Spam filters also divert legitimate emails as well," said Patterson. "On the other hand, people will go out of their way to retrieve their voicemail messages."
3) Texting is popular but can be more expensive. "We also provide text blast services, and while it can be very effective, it can actually cost more to send a short text message than a 30-second voice message. Not only that, but your text list needs to be permission based and people must opt-in to receive any message you send. It is time consuming and costly to build those opt-in lists," said Patterson.
4) The law favors voice broadcasting. "Informational messages such as schedule changes, event reminders, cancellations, and most political campaign calls are perfectly legal. So, while you may need an opt-in list for texting, you don't need one for voice broadcasting," said Patterson. "However, if you are selling a product or a service, you definitely will need opt-in permission, but for alert-based notifications that are intended to inform your audience about important updates, appointments, reports, and late-breaking news, voice broadcasting is a perfect solution."
Monarch Broadcast Messaging customers can log-in to their online account, record a message, and then voice broadcast it to hundreds or thousands of contacts in just minutes, using the easy cloud-based interface. It also provides a full-service option and can provide professional management for any calling program, handling the recordings and job-launches for clients. There is no need to buy expensive hardware of software, as the system is already in place and can be accessed at any time.