Cheaper Business Calls Made Reality by Forward-Thinking Keypoint Communications

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Ever wondered what “cheaper business calls” really means? Kent based communications wunderkind Keypoint Communications have a pretty good definition. No line rental at all (that’s a bugbear that has been making BT hang its head in shame for the last six months); calls charged only for time actually spent on the phone; and systems like vPBX, call forwarding and caller ID installed and paid for only if they are actually required.

Keypoint Communications

Sounds so good it ought not to be true, really, doesn’t it. Unfortunately for everybody else in the cheaper business calls market, Keypoint are out for blood – and they’ve got it, with the kind of price tariff and extras list that must have been the worst nightmare of every fat cat executive in the communications world for years. The model is simple. Let’s be honest, said Keypoint – and they were. The result is a cheaper business calls tariff that looks, at first, like a con – until one inspects it closer and realises that there is actually no hidden cost, no catch, no nothing except what one first read.

Let’s take a look. Keypoint’s key points, as it were, are these: actually cheaper business calls. Made possible by completely removing line rental and “equipment hire” (a euphemism used for years by everyone else in the industry as an excuse to collect a few extra quid every month on the corporate phone bill). A business communications call rate based on a flat per-second charge – rather than BT, and other competitor’s, habit of charging for a minimum of three minutes. Doesn’t sound like much until one realises that every 10 second call charged for three minutes over one year represents daylight robbery on a truly magnificent scale. The same goes for Keypoint’s mobile business rates, which can be added as “bolt on” to the initial package – cheaper across the board, sometimes by the ludicrous level of 100%.

What Keypoint has done is to fragment every single aspect of business telephony, and then offer customers the opportunity to buy only those bits that they actually need. As such, a Keypoint run vPBX (that’s Virtual Private Branch eXchange, or an in-house phone exchange, for the simple minded) is not foisted on companies that don’t need it: and those that do only pay for as much of it as they want.

Running a Keypoint vPBX is as simple as using every other part of their cheaper business calls service – a company simply chooses the parts of the Virtual PBX they will realistically use, and pays for them. No hard contracts and no useless kit. Which means: if all a company needs is call forwarding and caller ID, that’s all it has to pay for. And that’s why Keypoint’s cheaper business calls tariff is making everyone else’s vPBX packages look virtually criminal.

Keypoint Communications and their sister company Cheap Business Calls have developed a new, honest model for business call packages and telephone systems.


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Justin Bridges
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